Vehicles are sometimes seen as style statements, or at the least they find yourself taking up the identical function as ones style selections do. The automobiles that individuals personal can say lots about them earlier than any phrases are exchanged, and the 2025 Fiat 500e Giorgio Armani version, because the press launch states, “is supposed to be worn, not pushed.” Besides that it’s a automotive so you possibly can’t really put on it, you possibly can solely drive it. This sort of nonsensical vibe-driven speech is indicative of 1 factor: The 500e Giorgio Armani isn’t about logic or practicality, it’s in regards to the vibe.
The 500e has at all times been a tricky promote for the American automotive purchaser. It’s tiny, cutesy, not notably quick, and has a brief most vary. Non-exotic Italian vehicles have a tricky time within the American market too, however fortunately that hasn’t stopped Fiat from bringing the brand new 500e to america. Choosing the Giorgio Armani trim permits consumers a selection of two colours — a darkish inexperienced or a ceramic Greige — and it additionally will get chevron stitching on the seats, laser-cut wooden on the sprint, and a few Armani signatures and logos sprinkled across the automotive. My absolute favourite element is the really distinctive Giorgio Armani wheel design, that are asymmetrical and have a stylized letter G and A.
I checked out each flavors of 500e Giorgio Armani on the LA Auto Present, and except for the lovable appears, I used to be saddened to study that there isn’t a lot else in regards to the automotive that’s particular. The door panels are lined in arduous plastic, the trim items really feel flimsy and wiggle of their mounts, the leather-based feels plasticky, and except for the wheels and devoted paint colours, it’s not massively visually distinctive from different 500es. Regardless of these many shortcomings, I nonetheless adore it, and I think the target market will too.
The Fiat 500 is already a vibe-based automobile. It’s an objectively cute, quirky and left-of-center little automotive that appeals to a distinct segment inside a distinct segment. I nonetheless do a double take every time I spot a Gucci Fiat 500 on the fashion-conscious streets of LA, and that particular version confronted related challenges. Emotional connections are what create cult classics. The Fiat 500e Giorgio Armani is a foolish automotive, but it surely elicits a robust emotional response, for higher or for worse. As a 6-foot-8-inch tall dude whose every day driver is a Mini Cooper S, I completely get the attract of this automotive style accent. Is it going to be the subsequent Corolla? Completely not, however it will be a cool area of interest rarity that can trigger automotive nerds like me to take a second look. Bravo, Fiat and Armani, and right here’s to extra enjoyable, whimsical vehicles.
