What’s working for musicians currently on the planet of social video?
Over the previous two week I binged an unhealthy amount of short-form video content material by musicians (so that you don’t need to). Seven commonalities stood out to me, and I’ve sorted them into completely different “traits.”
Let’s have a look collectively!
On this installment of our Music Profession Examine Group livestream, we watch and talk about examples of music content material that’s getting large engagement throughout Reels, Shorts, and TikTok:
1. Stroll With Me
I assume we like to watch folks stroll whereas singing. So invite your viewers into your world by taking them on a visible journey.
A stroll by means of the studio. Down the road. Throughout the room. To the opposite aspect of a park. Share a little bit of your world in an informal format that places your persona front-and-center.
Examples embrace:
2. Supersize (or Downsize) Your self
Plenty of folks will let you know to be “genuine,” however maybe the higher recommendation is: “Be attention-grabbing.”
Is there a method you possibly can take probably the most attention-grabbing a part of your persona, or the factor you’re most in, and construct a persona round that? How are you going to look larger-than-life or — conversely — strip away every little thing to look weak?
Examples embrace:
3. I Dare You!
Challenges, stunts, and dares are a superb solution to have interaction your viewers. They create a sense of threat, and maintain us watching in suspense.
It could possibly be a stunt association, a novel efficiency type, a artistic mashup, live-looping, and even daring your self to carry out in an uncomfortable scenario.
Examples embrace:
4. Squeeze ‘Em In
At this level, vertical video is nothing new. The format has dominated social for practically a decade. However we nonetheless enjoyment of seeing two or extra folks squeezed into the vertical body.
You don’t even want a camera-person. Static digicam. Squeeze your band into the shot!
Examples embrace:
5. Train Me One thing
Academic content material performs properly, particularly when it’s bite-sized.
We love hacks, suggestions, historical past. Train your followers one thing associated to your music, whether or not it’s how you can play a guitar riff, the story behind your lyrics, or a manufacturing tip.
Examples embrace:
6. Make-Music-With-Me
We love to observe a course of unfold, and one thing get constructed.
Music includes a variety of constructing. Songwriting. Manufacturing and recording. Even rehearsal and choreography. How are you going to SHOW folks the method so that they really feel like they’re included within the building of your music?
Examples embrace:
7. The All-New Previous-Faculty Music Video
Although we’ve heard that “the music video is useless” for years, the pendulum is swinging again and retro has returned.
However not widescreen movies. There’s a “new” method that individuals are introducing cinematic qualities into the vertical format, and it’s a pleasant mixture of scripted/synthetic with informal/actual.
Examples embrace:
These are simply 7 traits I observed whereas binging an excessive amount of music content material on social.
I’m certain there are various extra!
Wish to share a development you’ve observed? Drop it within the feedback HERE.
