As proof that the mind-altering medicine standard within the late Sixties and early Seventies had made their approach into mainstream American advertising, there was Dr. Oldsmobile. The nice physician was not a doctor, however a mad scientist—because the story goes–chargeable for making Oldsmobile’s muscle automotive, the Cutlass 4-4-2 and W-Collection coupes, the efficiency machines they had been. And, reality be informed, they had been fairly good.
1970 Oldsmobile 4-4-2
Historical past
There’s surprisingly little written about Dr. Oldsmobile, however the marketing campaign ran inconsistently from 1969 by 1971, and targeted totally on print advertisements. That mentioned, the nice Physician did seem in a TV business or two, although this writer may discover no examples of the printed marketing campaign to share.
The marketing campaign featured a madman (the nice physician) who went loopy, and in Frankenstein vogue created muscle automobiles there have been one thing greater than bizarre. And, certainly, the Cutlass 4-4-2 with the W30 package deal was one of many muscle-car period’s extra spectacular efforts, that includes, at its 1970 peak, as much as 370 horsepower when mated to the out there 4-speed guide transmission.
Dr. Oldsmobile
Unusually, Olds printed loads of advertisements for the 4-4-2 and W-Collection Cutlass variants that didn’t embody Physician Oldsmobile. Appears odd, as, alongside as you had created a Frank Zappa-looking engineer character in a lab coat, we predict it’s best to work the man onerous shifting the metallic.
Whereas historical past would apply the Physician Oldsmobile moniker to a gentleman identified for designing after-market cylinder heads for the model’s beefy 455-cubic-inch engine, he was not initially related to marketing campaign.
Influence
Given how a lot cash the Chrysler Company spent promoting Dodge and Plymouth muscle automobiles throughout the identical period, it comes as no shock that Physician Oldsmobile is now little greater than a footnote in massive ebook of automotive efficiency historical past. Nonetheless, we’re glad the advert of us at Oldsmobile loved just a little leisure get together time, and noticed clear to share Physician Oldsmobile with us. The Physician meant effectively, he simply didn’t have a lot endurance.
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1970 Oldsmobile 4-4-2 Photos
Click on under for enlarged photographs
