MIDDLE EAST CALLING: Greater than a 12 months since opening in New York Metropolis, Clare Goodwin Consultancy is now increasing into the Center East.
The sweetness communications consultancy company is teaming up with Dubai-based magnificence communications company, Bfore to assist its manufacturers akin to Augustinus Bader and Slip available in the market and introduce Glossier to the area.
Bridie Forster, the founding father of Bfore, will head up the operation within the area. She’s beforehand held positions at Parfums Christian Dior, Estée Lauder Cos. and Reiss in Dubai.
Clare Goodwin Consultancy and Bfore will launch Glossier into the Center East.
David Allee
“We now have seen the Center East rising as a sizzling spot for magnificence manufacturers to increase their international footprint, and our purchasers have been trying to us for assist as they increase throughout the area. The area is dwelling to a rising, digitally related buyer base, with a ardour and curiosity in magnificence and wellness,” Goodwin mentioned in an interview.
The partnership will see the 2 businesses coming collectively to deal in occasions, acutely aware social endorsements, significant and inventive content material packages and partnerships, in addition to group constructing with manufacturers, influencer advertising and 360 communication methods.
In line with information analytics firm Chalhoub Group Intelligence, in 2023 Clare Goodwin Consultancy witnessed a agency 14 p.c development pushed within the Center East, with Saudi Arabia standing out.
Augustinus Bader’s Wealthy Cream.
RENEE KEMPS
“Our method [into the Middle East] focuses on increasing our manufacturers presence via their respective wholesale channels with specific emphasis on the U.A.E., Saudi Arabia and Kuwait,” Goodwin mentioned.
“Kuwait and Qatar are markets with extremely engaged shoppers who’ve a robust appreciation for luxurious magnificence,” she added, sharing that her company has been constant in year-on-year development since launching in 2018 and its enlargement into the U.S. has been fruitful.
Goodwin additionally has a expertise arm known as The Collective that’s a part of her company that’s run from London and is presently “scaling properly within the U.Ok. and we’ll look to increase to the Center East sooner or later,” she mentioned.
