- Lamborghini says market is not prepared for electrical supercars
- Lamborghini says key problem for electrical supercars is delivering differentiation and emotion
- Lamborghini is not against electrical propulsion and plans first EV for 2028
Lamborghini R&D chief Rouven Mohr reiterated the corporate’s stance that the market is not prepared for electrical supercars throughout a latest take a look at occasion for the brand new Urus SE plug-in hybrid SUV, which was held at Italy’s Nardo racetrack.
Chatting with Motor1 on the occasion, Mohr stated an electrical supercar launched at present would not be a hit, and famous that some examples already in the marketplace have failed to achieve gross sales targets.
“In the mean time, now, the time wouldn’t be proper [for an electric car], a minimum of not in a brilliant sports activities automotive [segment],” Mohr stated. “You have got seen quite a lot of [electric] automobiles in the marketplace that have been not likely profitable.”
Whereas Mohr did not point out any particular fashions, Rimac CEO Mate Rimac in Could stated there is not demand for electrical supercars and acknowledged that his personal Rimac Nevera nonetheless hasn’t bought out regardless of its manufacturing run of solely 150 items.
Rouven Mohr
Mohr has beforehand stated that the market is not prepared for electrical supercars, partially as a result of lack of emotion they provide, even with horsepower reaching into four-figure territory. Nevertheless, he stated the world will finally change to EVs, even in supercar segments, and Lamborghini must be prepared. He stated Lamborghini’s plug-in hybrid supercars, just like the Aventador-replacing Revuelto and Huracán-replacing Temerario, are a great possibility through the transition interval.
In his interview with Motor1, Mohr stated that when Lamborghini finally will get round to launching electrical supercars, the important thing will probably be differentiating them in a transparent manner that retains the model’s DNA. He additionally stated that Lamborghini might want to persuade prospects that electrical supercars provide a driver expertise that their combustion counterparts cannot match. One chance hinted at by Lamborghini CEO Stephan Winkelmann in February was a class-leading power-to-weight ratio.
Lamborghini is not against electrical propulsion and can launch its first electrical automotive as quickly as 2028, which the corporate previewed final yr with the Lanzador idea. The idea was within the type of a fastback crossover with 2+2 seating. Lamborghini will observe up that first EV with an electrical SUV in 2029, possible as a successor to the present Urus SE.
