YouTube, a subsidiary of Alphabet Inc.’s GOOG GOOGL Google, is extending its “Premium Lite” plan to extra nations, providing a extra reasonably priced subscription with fewer advertisements.
What Occurred: YouTube’s ‘Premium Lite’ plan, which is roughly half the value of the usual Premium subscription, is now accessible in additional nations, reported Android Authority.
In contrast to the usual Premium plan that contains YouTube Music, offline downloads, and background play, ‘Premium Lite’ solely reduces advertisements. Nevertheless, it doesn’t utterly take away them.
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YouTube had beforehand pulled again the ‘Lite’ plan from most nations in late 2023, however it was by no means totally discontinued. The tech big confirmed plans to proceed testing the plan, which was initially launched in Thailand.
“We’re testing a special model of Premium Lite and a few customers in Australia, Germany and Thailand might even see the choice to enroll,” the corporate instructed the report.
Customers from varied nations, together with Australia and Germany, have reported seeing the ‘Premium Lite’ possibility.
In Australia, the plan is priced at $11.99/month, half the price of the commonplace Premium plan. An $8.99/month worth additionally seems to be underneath testing.
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Why It Issues: This enlargement comes after YouTube launched a variety of new options designed to enhance consumer expertise and foster a stronger connection between creators and their audiences.
Earlier in the identical month, YouTube confronted a bug that erroneously banned accounts and eliminated channels worldwide.
The platform finally reinstated the channels and restored entry to paid providers like YouTube TV, YouTube Premium, and YouTube Music subscriptions.
Picture by Sky Movement on Shutterstock
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