The Democratic Nationwide Committee is launching a youth voter marketing campaign tied to Taylor Swift‘s Eras tour swing by Miami this weekend.
The I Will Vote marketing campaign features a cellular billboard on a ship close to Exhausting Rock Stadium, the place the live shows will happen on Friday, Saturday and Sunday, in addition to different billboards throughout town.
Additionally debuting is a Snapchat filter urging younger voters to be “fearless” on points like reproductive rights, racial justice, well being care and the economic system, and directing them to go to IWillVote.com. The advertisements play on the identify of Swift’s tour, welcoming the voters to the Kamala Period.
DNC Snapchat filter
Swift endorsed Democratic nominee Kamala Harris in an Instagram publish final month. She has not appeared with Harris on the marketing campaign path, however she has inspired her followers to vote.
Rosemary Boeglin, communications director for the DNC, mentioned in an announcement that “Democrats are reaching out to younger voters the place they’re, from live performance venues to social media platforms, to verify they’ve the assets they should forged their poll.”
