Colm Dillane is increasing his model once more.
The founder and designer of the KidSuper style label is launching KidSuper Data, marking the corporate’s entry into the music enterprise.
The label’s first launch is the only “Huge in Da Sport” that includes U.Ok. rap artist Giggs and Atlanta hip-hop artist Quavo. The track made its debut on the KidSuper fall 2024 present throughout Paris Trend Week the place Giggs premiered the observe. Quavo, who attended the present and carried out on the after social gathering, later added a verse to the tune.
An accompanying music video options each artists together with Dillane, all of them carrying items from the autumn assortment. The video was directed and produced by KidSuper Studios.
Music has all the time been an enormous a part of the KidSuper universe. For the reason that model’s launch, Dillane has collaborated with artists starting from The Rolling Stones and Elton John to Joey Bada$$. His runway reveals have typically featured authentic music and the corporate has offered free recording area to artists, hosted launch events and pop-up occasions and dressed musicians for excursions and award reveals.
“Since Day One, music has all the time been an integral a part of KidSuper,” mentioned Dillane, “from housing artists, to creating album artwork, merch collaborations, internet hosting pop-ups and extra. KidSuper Data was all the time a pipe dream…we even made merch for it earlier than it existed. And it’s loopy to assume that one thing that began as an thought over 10 years in the past has advanced into an actual track, debuted at Paris Trend Week, with Giggs and Quavo, out on our very personal file label. Wild.”
Giggs added: “Actually excited to share with the world this cool collaboration, mixing completely different worlds: Trend. Hip-hop. U.Ok. rappers. U.S. rappers.”
Dillane mentioned KidSuper Data will launch further music sooner or later.
