Ulla Johnson will unveil two {custom} constructed in-store shoppable installations at Neiman Marcus NorthPark in Dallas, celebrating the brand new season and Johnson’s relationship with artwork.
The set up includes a swirling monolith backdrop custom-built for the corporate’s fall 2024 runway present that befell at Powerhouse Arts in Brooklyn, and repurposed for retail. It makes use of motifs from the gathering and molder from paper pulp by Brooklyn-based artist Abby Cheney.
Prepared-to-wear and equipment are displayed on handmade Douglas fir totems and plinths, and a bespoke rug, handmade in Morroco and in a {custom} Ulla Johnson print.
The Ulla Johnson set up.
Courtesy of Ulla Johnson
Johnson shall be in Dallas Thursday for a personal celebratory dinner at The Nasher Sculpture Backyard with high clients and Neiman Marcus executives: Ryan Ross, president of Neiman Marcus and head of NMG Buyer Insights, Lana Todorovich, chief merchandising officer, and Jodi Kahn, vice chairman, luxurious vogue. There shall be an in-store floral giveaway of a hand-tied bouquet on Thursday, whereas provides final.
An Ulla Johnson purse on show.
Ulla Johnson, courtesy photograph
That is the primary time that Johnson shall be doing a buyer occasion with a retail accomplice. The set up shall be up for 2 weeks on the NorthPark retailer after which will journey globally to different retail companions.
“Via the power of {our relationships}, we’re in a position to join our most coveted model companions with our discerning clients,” mentioned Todorovich. “We’re honored that Ulla partnered with us for this unique buyer occasion. Her spirited and female designs resonate deeply with our shoppers, and we’re excited to proceed to develop our partnership.”
Johnson added, “I’m delighted to current a little bit of our world on the coronary heart of Neiman Marcus, with an set up at NorthPark, its hometown. Celebrating our partnership inside the Nasher Sculpture Backyard, an setting uplifting nature and up to date artwork, feels without delay acquainted and galvanizing. I’m so comfortable to satisfy our Dallas neighborhood.”
