Sequence, the all-in-one platform for constructing Web3 video games, has partnered with Google Cloud Market to widen its attain to sport builders.
This milestone brings a complete suite of Web3 growth instruments and options on to sport builders, simplifying the mixing of blockchain expertise into their video games.
Sequence might be listed on Google Cloud Market as an built-in supplier of Ethereum Digital Machine (EVM) expertise to Google Cloud prospects, mentioned Michael Sanders, cofounder and chief storyteller, in an interview with GamesBeat.
Google Cloud Market permits software program distributors to supply their services and products straight by Google Cloud, offering a handy platform for customers to find, buy, and deploy software program options.
By making Sequence (a division of Horizon Blockchain Video games) out there on Google Cloud Market, builders can now leverage modern blockchain expertise to boost consumer acquisition, monetization, and retention as a part of the complete suite of their sport’s backend.
“We launched on Google Cloud Market because the built-in supplier of EVM expertise,” Sanders mentioned.
Sam Barberie, head of technique and partnerships at Sequence, in an interview with GamesBeat that Google vetted the blockchain ecosystem and noticed Sequence as a pacesetter in fixing Web3 sport growth issues.
Barberie mentioned, “The profit is now that we’ve gone stay and we each have the chance to assist combine Web3 and EVM for each Google Cloud Consumer. And so now that we’re on {the marketplace} and the Sequence stack is constructed on Google Cloud. We’ve already had a deep integration with the Google Cloud ecosystem for some time, but it surely implies that builders can simply get entry to Sequence and start the mixing for any sport, like be an current triple-A developer eager to combine with Web3, or a brand new studio that’s constructing a sport with Web3 capabilities for the primary time.”
Google additionally has a relationship with Aptos, however a lot of the world blockchain exercise is in EVM and that steered Google in Sequence’s route, Barberie mentioned.
“EVM is the go-to tech right here,” he mentioned. “It has the most important developer ecosystem.”
The context
Builders globally are integrating Web3 into current and new video games to boost developer economics and reward gamers. The gaming business has a variety of challenges.
Barberie mentioned, “Final yr, Google Cloud centered on leveraging blockchain expertise to resolve what they noticed as common developer issues, the place consumer acquisition prices are up 431%, growth prices are up 20% and participant spend is up just one%. They’re considering of Web3 as a technique to harness and speed up the market. So Google aproached us.”
Sport makers who combine Sequence word vital modifications in sport efficiency, together with 4.5 instances day 30 retention, 7.2 instances common income per consumer, and 20%-plus incremental income.
Sequence leverages the advantages of Web3 for all gamers throughout platforms with invisible pockets options, enhance participant acquisition with focused analytics and advertising and marketing instruments, and retain customers with customized loyalty rewards.
The corporate mentioned it may possibly enhance monetization by 4 instances with app-store-compliant marketplaces, numerous and gamer-friendly fee choices, and cross-platform buying and selling.
And Sequence may also help devs make the most of a complete web3 gaming backend stack, real-time blockchain information entry, and seamless integration with common sport engines like Unity and Unreal Engine throughout gadgets. Sequence SDK suite can be the primary EVM-based verified resolution on each Unity Asset Retailer and Unreal Engine Market.
“We’re excited to convey Sequence to Google Cloud Market,” mentioned Greg Canessa, president and COO at Sequence, in a press release. “This collaboration empowers sport builders to leverage the participant and developer advantages of Web3, permitting them to deal with inventive execution and delivering superb video games. Our imaginative and prescient of dynamic, residing video games and options that remedy common sport developer challenges aligns with Google Cloud, and we’re happy to help sport builders in constructing visionary experiences.”
The Sequence platform helps all EVM chains, together with layer 1s, layer 2s, and layer 3/app chains. As the best and most complete Web3 growth platform, Sequence is constructed for flexibility and is trusted by sport publishers and studios, Sanders mentioned.
“Bringing Sequence to Google Cloud Market will assist prospects shortly deploy, handle, and develop the Web3 sport growth platform on Google Cloud’s trusted, world infrastructure,” mentioned Dai Vu, managing director for market and ISV GTM Applications at Google Cloud, in a press release. “Sequence can now securely scale and help prospects on their digital transformation journeys.”
Sequence has 65 staff. It powers 1000’s of sport builders who’ve hundreds of thousands of gamers. There have been $5.3 billion in transactions utilizing Sequence’s expertise.
Sequence helps onboard, monetize, develop, and retain gamers with its Web3 expertise. From collectibles and ownable rewards to totally on-chain experiences, Sequence’s easy-to-integrate platform solves blockchain complexities, so builders can deal with inventive execution and delivering superb participant experiences. Sequence is backed by Take-Two Interactive, Ubisoft, Xsolla, Bitkraft, Brevan Howard, Coinbase, Polygon, and extra.
Ubisoft is utilizing Sequence for a few its Web3 video games. Sequence additionally has Off the Grid, a battle royale sport that was simply launched by Gunzilla Video games. Fashionable streamers like Ninja and TimtheTatman touted the sport throughout its latest launch.
