It could not make you ski like Lindsey Vonn however girls who aspire to at the least costume just like the downhill snowboarding legend can have a brand new alternative subsequent yr.
Head Sportswear, which has partnered with the Olympic gold medalist and 82-time World Cup winner on a Legacy assortment of high-end efficiency sportswear since 2020, is now increasing its relationship with the athlete.
The 2 are teaming to develop a brand new model, Vonn, which can incorporate the skier’s expertise on the slopes with Head Sportswear’s attire manufacturing experience gleaned over the previous seven many years.
The primary assortment will hit the market in fall 2025 and can characteristic a ski assortment for girls that blends cutting-edge technical supplies with luxurious materials in a contemporary model. The palette for the launch assortment will focus on pure tones comparable to off-white, beige, navy and orange and the silhouettes shall be each up to date and athletic. The model can have its personal distinct brand and the launch shall be supported by a picture marketing campaign and a devoted advertising and marketing technique.
Worldwide distribution for Vonn shall be dealt with by Diewertarbeit GmbH, led by Marco Lauer. That firm additionally oversees the luxurious ski line Sease. Lauer will work with Jessica Goodman, vice chairman of gross sales, North America for Head Sportswear, and can report back to Roman Stepek, the model’s vice chairman of world.
“We’re excited to construct on the achievements of our Legacy line with Lindsey Vonn and are devoted to creating Vonn a brand new success story by itself that can thrive far past the slopes, reaching a brand new, trendy sportswear viewers,” Stepek stated.
