Good American has appointed Paul Griffin as president, succeeding Melissa Anderson.
“As we develop and broaden, we need to guarantee we’ve the correct individuals to assist us in attaining our targets,” Emma Grede, Good American’s chief govt officer and cofounder, informed WWD in a press release. “With an intensive background in luxurious vogue, Paul brings a wealth of expertise and management expertise to Good American that shall be instrumental in strengthening our place throughout the vogue business.”
Griffin was previously president and chief govt officer of France-based SMCP Group, whose portfolio consists of Sandro, Maje, Claudie Pierlot and Fursac, overseeing its North American market since 2015. Paul was additionally president of Ted Baker, the place he launched the model within the U.S., oversaw its progress and enlargement into Canada.
“I’m extremely honored to affix Good American at such an thrilling time for the model,” Griffin stated in a press release. “Emma and the crew have constructed a model ethos that resonates with prospects, and I look ahead to working alongside the crew to proceed increasing our retail presence, broadening our consciousness by strategic campaigns and partnerships, and deepening our reference to our group.”
Within the final yr the model, identified for providing size-inclusive denim, has targeted on partnerships. Working with Angel Reese, Emily Ratajkowski, Irina Shayk, Cindy Crawford and Queen Latifah as its newest “Icon” mannequin, Good American has reached new audiences and expanded its buyer base, stated Grede.
“Retail has additionally been a serious unlock for us, and we opened three new retailer areas up to now yr alone,” she went on. “These areas allowed us the chance to check and learn to deliver inclusivity to life in a bodily surroundings.”
Good American opened its flagship in Los Angeles final yr at Westfield Century Metropolis earlier than increasing to Vogue Island in Newport Seaside, Calif., and The Discussion board Retailers at Caesar’s Palace in Las Vegas. The corporate will open two extra brick-and-mortar areas within the first fiscal quarter of subsequent yr, Grede revealed.
“From persevering with to innovate inside our core product classes like denim, to opening new retail areas, we stay devoted to our aim of constructing the style business as inclusive as potential, whereas all the time delivering a greatest at school product and buyer expertise,” Grede stated of future firm plans.
