The model refresh features a new visible identification, up to date messaging and a revamped web site. One other vital a part of the rebranding is updating IDP’s verbal identification, mentioned a spokesperson for the corporate, which incorporates the language used to have interaction with college students and take a look at takers.
IDP, co-hosted the 2024 AIEC convention in Melbourne with IEAA, and the schooling company is positioning the brand new look as a part of its dedication not solely to its college students pursuing their world objectives, however consumer companions too.
Chatting with The PIE Information, Neil Pearson, IDP’s chief digital officer commented: “We’ve refreshed our model at AIEC. Essentially, we realise that with IDP Join and the latest acquisition of our peer to see platform, The Ambassador Platform, there may be various complexity we’re bringing to shoppers and prospects.
“We’ve simplified that structure, we’e all the time been one staff however we needed to ensure that was represented in our model,” mentioned Pearson.
IDP additionally co-owns IELTS, and is within the early phases of increasing its supply into China.
“For our college students, it’s actually thrilling the best way we’ve understood ourselves and what worth we give to them,” mentioned Pearson, who advised The PIE that the brand new model is more and more centered on scholar outcomes.
A method that is conveyed is within the images chosen to depicting college students in advertising supplies, shifting away from conventional photographs of offer-holders, IDP is selecting to painting college students residing out their desired outcomes, Pearson advised The PIE.
For Pearson, the important thing methods through which IDP “noticed itself” have all been represented within the new branding.
IDP CEO Tennealle O’Shannessy commented: “For 55 years, IDP has remodeled lives by way of worldwide schooling.
“Whereas our model has developed, the essence of who we’re stays unchanged: devoted people delivering distinctive service with even higher ardour.”
Whereas our model has developed, the essence of who we’re stays unchanged
Tennealle O’Shannessy, IDP
O’Shannessy famous the refresh comes at an necessary time for worldwide schooling.
“Whereas many worldwide college students are presently dealing with challenges resulting from authorities visa adjustments, we’re reminding our college students that IDP is a trusted associate able to simplifying the research overseas journey.
“We perceive that finishing research purposes or getting ready for checks can really feel daunting, so we needed to ensure we spoke in an easy, participating, and inspiring method,” mentioned O’Shannessy.
“IDP is honoured to be a trusted associate as college students embark on their life-changing journeys. Our refreshed model displays our dedication to our college students who’re navigating the dynamic and evolving panorama, ” mentioned O’Shannessy.
IDP additionally launched its newest Rising Futures information throughout the 2024 AIEC convention. The survey of 6,000 college students from 114 international locations revealed how intently worldwide college students are attuned to coverage adjustments in key markets, highlighting their robust willingness to regulate their research preferences in response.
