The fashionable automotive panorama isn’t for the faint of coronary heart; daring new business titans are prospering whereas some storied conventional marques are struggling to stay related. As some firms went all-in on their dedication to an all-electric lineup, shopper choice shifted again towards hybridization. As a sufferer of that actual plight, Jaguar, the 91-year-old legendary British automaker, is not constructing the F-Tempo SUV. It was the final remaining mannequin on sale within the UK. This marks the primary time that Jaguar has not provided new vehicles in the UK since a tiny little struggle that threw a wrench in issues world wide got here to an finish in 1945.
Jaguar has by no means been a very excessive quantity automaker, however regardless of numerous setbacks and lulls in its gross sales over time it has offered new autos continuous because the finish of WWII. Now, the model’s well-documented slide into obscurity has culminated in a current announcement that it’ll not promote any new vehicles within the UK market till its first next-generation mannequin arrives in 2026. The model will proceed providing new autos which have already been produced, however no extra UK market Jaguars might be produced till 2026. Different markets will nonetheless obtain new autos.
Jaguar’s first next-generation mannequin is anticipated to be an all-electric four-seat efficiency sedan to battle the Porsche Taycan, which might be adopted by an ultra-luxury electrical SUV, and a big luxurious sedan. Autocar stated,
Forward of those vehicles hitting the street, Jaguar will take a “reset interval”, managing director Rawdon Glover beforehand advised Autocar.
An announcement despatched to Autocar from Jaguar father or mother firm JLR learn: “From November 2024, new Jaguar gross sales will come to an finish forward of our new model reveal later this yr and product launch in 2026.
“We now have now ceased allocation of our present technology of Jaguar autos. We do have a number of fashions obtainable to accumulate on an Accepted Pre-Owned foundation by means of our UK retail community.”
Jaguar will proceed providing new autos in different areas, together with the 2025 F-Tempo, E-Tempo, I-Tempo, F-Kind, and XF in the USA. Regardless of producing some attractive and entertaining autos, in recent times, Jaguar’s U.S. gross sales have steadily declined since a spike in 2017, accounting for beneath 0.2 % of market share final yr. Remaining related within the fashionable automotive panorama is not any small feat, however from those that love vehicles and driving, let’s hope that Jaguar can pull by means of and leap into the long run with grace and aggression.
