New for the 2022 mannequin 12 months, Jeep’s giant Wagoneer SUV and premium-large Grand Wagoneer SUV have dissatisfied the model with weak gross sales. The big SUV section, identified for its excessive revenue margins, appeared the right area of interest for Jeep to increase into, particularly because the off-road car maker had been working to “take the model upmarket.”
Why Jeep Lowered 2025 Wagoneer Costs
However buyers have been sluggish to simply accept Jeep’s latest providing, partially as a result of present automobiles within the section are so standard—and luxuriate in enviable purchaser loyalty—and partially as a result of Jeep priced its new SUVs far above shopper expectations.
Anticipating larger quantity demand, Jeep didn’t even ship base fashions of the Wagoneer in 2022, placing the minimal worth of entry for a Wagoneer at nearly $72,000. This for a Sequence II with rear-wheel drive.
Premium Grand Wagoneers had been priced accordingly, with backside traces inline with the Cadillac Escalade and Lincoln Navigator. Although Jeep has adjusted costs nominally for the reason that fashions’ rollout, gross sales haven’t improved dramatically. Via the primary 9 months of 2024, Jeep’s huge rigs path present section gamers considerably. Take a look at this chart:
Massive SUV Gross sales (first half of 2024)
Chevrolet Tahoe 48,443
Ford Expedition 43,307
GMC Yukon (and Yukon XL) 39,462
Jeep Wagoneer* 29,865
Chevrolet Suburban 21,463
Toyota Sequoia 12,868
Premium Massive SUV Gross sales
Cadillac Escalade 19,204
Grand Wagoneer* 7,555
Lincoln Navigator 6,550
*Wagoneer and Grand Wagoneer totals embody each customary and long-wheelbase L fashions
To reboot gross sales, and maybe to reposition the Wagoneer/Grand Wagoneer barely downmarket, Jeep has slashed costs throughout the board. Cuts for the 2025 mannequin 12 months vary from slightly below 5 p.c to nearly 9 p.c, relying on mannequin and trim degree.
Moreover, Jeep is already providing brand-conquest rebates (supplied to buyers buying and selling in a competitive-brand mannequin) of $2000, plus low cost financing. Listed here are the adjusted-for-2025 costs, together with the $2000 vacation spot payment.
2025 Jeep Wagoneer and Grand Wagoneer Costs
| Jeep Wagoneer 4×2 | $61,945 | -$3,000 |
| Jeep Wagoneer 4×4 | $64,945 | -$3,000 |
| Jeep Wagoneer Sequence II 4×2 | $65,945 | -$5,185 |
| Jeep Wagoneer Sequence II 4×4 | $68,945 | -$5,185 |
| Jeep Wagoneer Sequence III 4×4 | $75,945 | -$5,685 |
| Jeep Wagoneer L 4×2 | $64,945 | -$3,000 |
| Jeep Wagoneer L 4×4 | $67,945 | -$3,000 |
| Jeep Wagoneer L Sequence II 4×4 | $71,945 | -$5,185 |
| Jeep Wagoneer L Sequence III 4×4 | $78,945 | -$5,685 |
| Jeep Grand Wagoneer 4×4 | $86,945 | -$7,000 |
| Jeep Grand Wagoneer Sequence II Obsidian 4×4 | $100,945 | -$5,495 |
| Jeep Grand Wagoneer Sequence III 4×4 | $109,945 | -$4,650 |
| Jeep Grand Wagoneer L Obsidian 4×4 | $103,945 | -$5,495 |
| Jeep Grand Wagoneer L Sequence III 4×4 | $112,945 | -$4,650 |
For comparability, here’s a record of 2025-model-year aggressive merchandise, additionally together with vacation spot costs. Word that the Lincoln Navigator comes solely with 4WD.
Massive SUV Base Costs (2025)
Chevrolet Tahoe 2WD $60,495
Chevrolet Tahoe 4WD $63,495
Chevrolet Suburban 2WD $61,195
Chevrolet Suburban 4WD $64,195
Ford Expedition 2WD $63,695
Ford Expedition 4WD $66,695
Ford Expedition Max 2WD $66,695
Ford Expedition Max 4WD $69,695
GMC Yukon 2WD $68,895
GMC Yukon 4WD $71,895
GMC Yukon XL 2WD $71,895
GMC Yukon XL 4WD $74,895
Toyota Sequoia 2WD $64,120
Toyota Sequoia 4WD $67,120
Premium Massive SUV Costs (2025)
Cadillac Escalade 2WD $89,590
Cadillac Escalade 4WD $92,590
Cadillac Escalade ESV 2WD $92,590
Cadillac Escalade ESV 4WD $95,590
Lincoln Navigator 4WD $101,990
Lincoln Navigator L 4WD $104,980
Decreased in worth by $3000, the bottom 2025 Wagoneer is now priced between the bottom Chevrolet Tahoe and Ford Expedition, which probably put the car on buyers radar.
Subsequent to a big $7000 worth reduce, the bottom 2025 Grand Wagoneer is now priced totally $3000 beneath the entry-model Cadillac Escalade.
Subjectively, the Wagoneer and Grand Wagoneer are superb automobiles, however are solely class aggressive, providing no actual benefits over the additionally wonderful different choices on this class. Plus, Jeep will now be pushing again towards buyers searching for a V8 engine, which the Wagoneer and Grand Wagoneer now not provide. That mentioned, Jeep’s wonderful turbocharged “Hurricane” 6-cylinder engines are simply as clean because the V8s supplied by Basic Motors, and probably smoother than the Expedition/Navigator’s turbo V6 mills.
CG Says:
Jeep roared into the Massive/Premium Massive SUV section somewhat too certain of its success, and priced its vehicles accordingly. Value changes for 2025 are certain to tweak the curiosity of shoppers who had not in any other case thought-about Jeeps huge rigs. We expect Jeep may’ve lowered costs even a bit extra, however are assured the brand new numbers will enchantment to class buyers.
Word that Jeep has already introduced comparable 2025 worth cuts on its midsize Grand Cherokee, and compact Compass.
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2023 Jeep Grand Wagoneer L Sequence III: Evaluation, Costs, and Specs
