Jill Dehnert, group writer of life-style manufacturers at Vox Media, introduced in the present day that Talia Baiocchi has been promoted to normal supervisor of Eater, PS (previously Popsugar), Punch, and Thrillist. On this function, Baiocchi will probably be answerable for creating the enterprise of these manufacturers, with a major give attention to rising sponsorships throughout platforms. Baiocchi was beforehand the editor-in-chief of Punch, Vox Media’s James Beard Award-winning publication masking drinks and consuming tradition.
Along with partnering with Vox Media’s income workforce on the general promoting technique for the manufacturers, Baiocchi will probably be answerable for diversifying income streams, with a give attention to ecommerce and occasions, and can tackle possession of the enterprise technique for the newly launched Eater app.
“Talia is a talented media government who developed Punch into the premiere drinks publication,” says Jill Dehnert. “Along with her creativity and excessive bar for editorial excellence, Talia’s enterprise sense constructed Punch over the previous 11 years. I’m excited to have her on this function the place she will mix her editorial experience together with her entrepreneurial spirit.”
Baiocchi based Punch in 2013 as an unbiased digital vertical inside Penguin Random Home and Punch’s customized content material studio, Punch Inventive, in 2016. Serving as editor-in-chief she oversaw all features of editorial in addition to the idea and manufacturing of greater than ten books and merchandise, together with dozens of promoting campaigns. She led Punch by means of its acquisition by Vox Media in 2021, and the following growth and launch of Pre Shift, Punch and Eater’s B2B hospitality model. She was beforehand a columnist at Eater New York and wine editor at Eater.
Moreover, Chloe Frechette is being promoted to government editor of Punch, reporting to Stephanie Wu, editor-in-chief of Eater. This new construction will present extra alternatives for collaboration between Eater and Punch, whereas higher streamlining meals and beverage promoting alternatives, together with the co-branded Pre Shift e-newsletter.
Frechette joined Punch in 2016 as an intern and rose to deputy editor, overseeing day-to-day operations and editorial output. A seasoned author and editor and knowledgeable on cocktails and spirits with deep relationships within the drinks area, she has a masters diploma in Historical past of Design from the Royal Faculty of Artwork the place she earned distinction for her analysis on the fabric tradition of cocktail consumption.
