Mazda is not gunning for gross sales dominance with its new SUVs

Mazda has outlined month-to-month gross sales targets for its CX-60, CX-70, CX-80, and CX-90 SUVs in Australia, and so they’re conservative in comparison with some rivals… to not point out the outdated CX-9.

The Japanese model expects to promote a complete of 1400 of those SUVs monthly, or 16,800 a 12 months. All 4 experience on Mazda’s new Giant Structure.

Of the four-strong vary, Mazda expects the CX-80 would be the top-seller with 650 gross sales monthly. That interprets to 7800 gross sales per 12 months, which is significantly down on the benchmarks set by its phase rivals.

The CX-80 sits within the Giant SUV beneath $80,000 class on the Australian VFACTS gross sales charts. On the finish of 2023, that phase was dominated by the Toyota LandCruiser Prado on 20,710 gross sales for the 12 months.

Setting apart body-on-frame off-roaders just like the Prado and Ford Everest, the best-selling SUVs on this phase final 12 months had been the Subaru Outback (12,903 gross sales) and Toyota Kluger (10,430 gross sales).

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The CX-60 – successfully a shorter, two-row counterpart to the CX-80 – was the primary of the Giant Structure SUVs in Australia, launching right here in mid-2023.

Although Mazda has outlined a goal of 550 CX-60 gross sales monthly, it managed simply 265 gross sales in October 2024 – down considerably on its month-to-month gross sales peak of 628 in July 2023.

Primarily based on the 550-unit month-to-month projection, Mazda Australia expects an annual determine of 6600 – thus far in 2024, 3454 examples have been offered.

The CX-60 is the one automobile of the 4 to be classed as a medium SUV, and in its phase it was outsold by the Lexus NX (563), Mercedes-Benz GLC-Class (414), and Porsche Macan (337) in October this 12 months, with the Audi Q5 sizzling on its heels with 253 gross sales.

Making up the rest of the Giant Structure vary are the CX-70 and CX-90, that are the identical dimension as one another however differ in seating capability.

Mazda labels them as its flagship two-row SUV and flagship three-row SUV fashions, respectively, and their month-to-month gross sales figures mirror their extra premium bent.

The model expects to promote simply 60 CX-70s monthly, totalling 720 yearly. It sits within the densely populated Giant SUVs over $80,000 VFACTS class, which was dominated final 12 months by the Land Rover Defender (3846) and BMW X5 (3682).

Mazda in the meantime expects to shift 100 CX-90s monthly, or 1200 per 12 months. It sits in the identical phase because the CX-70, and this goal would see it match the 2023 tallies of the Volvo XC90 (1299) and Jeep Grand Cherokee (1247).

The brand new giant SUVs are launching in Australia as oblique replacements for the CX-8 and CX-9, which had been each discontinued in 2023.

Mazda’s goal of 7800 annual CX-80 gross sales is way increased than the CX-8’s 2021 peak of 6119, however the CX-90’s 1200-unit goal is down on the CX-9’s 2017 peak of 9012 – and even its 6460 determine in its final full 12 months on sale in 2022.

The CX-90’s decrease goal is probably going a results of its a lot increased worth level – the 2023 Mazda CX-9 had a worth vary of $47,600 to $74,400 earlier than on-roads, whereas the CX-90 at present prices between $74,400 and $94,435 earlier than on-roads.

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