Submit Malone Fronts Ugg Marketing campaign Forward of Really feel Home & Nordstrom Pop-up

Submit Malone is the star of Ugg‘s newest marketing campaign for the model’s Heritage Pull-On TrailGazer boot. The marketing campaign launched forward of occasions Ugg at The Nook with Nordstrom in New York Metropolis on Thursday and the Really feel Home expertise curated by Submit Malone, opening Friday in Los Angeles.

Within the marketing campaign imagery, lensed by Adam DeGross, Malone types Ugg’s Heritage Pull-On TrailGazer boot with a double denim look, popped collar and cowboy hat evocative of the Western-style pattern that has seen an uptick in reputation all through 2024.

“Creativity and group are on the core of every thing I do,” stated Submit Malone. “Which is why it was such a particular expertise to deliver collectively my pals and Ugg, a model I’ve legit worn since highschool, for this new marketing campaign.”

The “Circles” artist additionally stars in a marketing campaign video for the model, lensed by Ramez “Mezzy” Silyan. “Each Ugg and Submit Malone are instantly recognizable manufacturers, and I wanted to search out an overlap between the 2,” Silyan stated. “I instantly noticed Submit as a Lone Cowboy within the Previous West. It felt extremely pure, taking part in into Submit’s present laid-back fashionable nation aesthetic whereas paying tribute to basic Spaghetti Westerns of the Nineteen Sixties.”

Submit Malone’s collaboration with Ugg continues at Really feel Home in Los Angeles, opening Friday. Curated by Submit Malone, this multisensory retail expertise gives a behind-the-scenes have a look at the model, that includes an interactive photograph sales space. Attendees can personalize bought footwear with Clint Orms on Nov. 16 and 23, and Ana Rodriguez of Somepinkpetal on Nov. 16 and 24, from 10 a.m. to 7 p.m. every day.

The Really feel Home will provide unique gadgets, together with a multicamo Ugg Basic Boot keychain, sticker sheets and extra, with some accessible for buy and others totally free. The occasion concludes on Nov. 24.

Nordstrom may even play host to the model with Ugg at The Nook, a limited-time pop-up store that coincides with an ongoing sequence of brand name takeovers. Held on the nook of 57th Road and Broadway in New York Metropolis, Ugg at The Nook will function a curated assortment of gift-ready types in time for the vacation season.

Ugg at The Nook will embrace the launch of varied types, equivalent to Uggs lined in Swarovski crystals, distinctive coloration releases of the Tasman type and extra. The pop-up concludes on Jan. 12. Kinds will probably be accessible to buy in-store and on-line through Nordstrom’s official web site.

“We’re extraordinarily excited to indicate up throughout North America this November with two highly effective bodily retail areas that specific the Ugg model’s dedication to delivering merchandise and experiences that make you’re feeling good in and out,” stated Tracy Paoletti, Ugg vp and common supervisor of North America. 

“Really feel Home in Los Angeles, curated by Submit Malone, and Nordstrom Nook Store in New York Metropolis, elevate group and creativity with our model’s heritage on the heart of the expertise.”

Ugg’s collaborations have been on the rise over the course of the previous couple of years. Other than the model’s newest partnership with Submit Malone and Ugg’s numerous pop-up experiences, the American trend firm beforehand created collections with Telfar, KidSuper founder Colm Dillane and Shanghai-based Designer Shuting Qiu on an oceanic-inspired capsule.