FESTIVE MOOD: Burberry on Wednesday launched its vacation marketing campaign “Wrapped In Burberry” that includes buddies of the home outdated and new, a day earlier than the model’s chief government officer Joshua Schulman was as a consequence of lay out his turnaround technique for the British luxurious trenchcoat-maker.
Herschel and Lilly Stoller star in “Wrapped in Burberry” vacation marketing campaign.
Courtesy of Burberry
Shot in London’s storied cultural neighborhood of Bloomsbury, the marketing campaign options three units of portraits that highlight {couples}, buddies and households.
Herschel and Lilly Stoller, seen carrying a dozen Burberry blue and white purchasing luggage with huge smiles on their faces in one of many photographs, are shoppers of the model whose relationship with Burberry has grown for greater than 20 years.
In one other shot, the couple from Nebraska posed subsequent to a mountain of presents wrapped in crimson checkered papers at the back of a automotive carrying the model’s iconic examine cardigan and jacket, respectively.
Herschel and Lilly Stoller star in “Wrapped in Burberry” vacation marketing campaign.
Courtesy of Burberry
Depicting friendship, British actor David Tennant appeared alongside “Rivals” costar and real-life finest mate Alex Hassell. They matched basic British tailoring and rainwear with crimson umbrellas and scarves.
On the household entrance, the model dressed Nigerian-born, London-based artist Slawn, his associate Tallula Christie and their two kids, Beau and Child, in head-to-toe beige examine ensembles. The couple additionally runs BeauBeaus, a neighborhood café in East London.
Tallula Christie, Slawn and their two kids, Beau and Child, star in “Wrapped in Burberry” vacation marketing campaign.
Courtesy of Burberry
Coinciding with the festive marketing campaign, Burberry is debuting a brand new digital scarf try-on expertise that encourages prospects to nearly discover the model’s signature cashmere examine scarves and alpaca wool scarves that includes Burberry lettering in additional than 50 colorways on-line, in-store, in addition to through their very own cellular units.
Schulman stated the digital scarf try-on expertise is “an thrilling providing that speaks to our British heritage and digital innovation.”
Barry Keoghan wears a Burberry examine scarf.
Courtesy of Burberry
“Acknowledged globally as an emblem of British luxurious, our scarves have protected folks from the climate for many years. With this new purchasing expertise, we’re delighted to assist our prospects discover the right Burberry scarf to maintain them heat this festive season,” he added.
