Frère, a New Males’s Model of Luxurious Necessities, Opens SoHo Retailer on Wooster Road

Frère has had plenty of iterations over time, but it surely’s now discovered a brand new associate and a few traders.

For 5 years, the Haitian American designer and tailor Davidson Petit-Frère labored with Aleks Musika on a bespoke males’s go well with model referred to as Musika Frère. When that model closed in 2019, he ventured out on his personal, launching Frère, a direct-to-consumer enterprise whose roots had been in customized tailor-made clothes.

And now, Petit-Frère is partnering with business veteran and former LVMH govt François Kress to relaunch the gathering and open a retailer in New York’s SoHo.

The two,850-square-foot retailer, at 138 Wooster Road, presents off-the-rack fits, formalwear, knitwear, outerwear and different fashionable menswear necessities. Key items embody tracksuits in wool and cashmere and varsity jackets in cashmere that sport the model’s emblem, a hibiscus motif. There are additionally night shirts, ties and sun shades.

Worth factors vary from $490 for a wool and silk short-sleeve crewneck sweater, $1,090 for a hibiscus crewneck cashmere sweater and$3,090 for a night jacket to $4,490 for the cashmere tracksuit, $4,990 for moto leather-based jackets, $5,990 for a double-breasted cashmere overcoat and $5,490 for a tuxedo.

Kress has greater than 25 years expertise at firms together with LVMH, Bulgari, Prada, The Row, Stuart Weitzman and Carolina Herrera, and Petit-Frère has designed bespoke clothes for everybody from John Legend to Tim Prepare dinner. 

The 2 got here collectively earlier this yr to revamp Frère, which they’re billing as a “new type of luxurious model.” And to assist them of their imaginative and prescient, they’ve managed to line up plenty of traders together with Robert Nelsen, managing director of Arch Enterprise Companions, they mentioned.

“When Davidson and I made a decision to embark on this journey, we knew we needed to do greater than launch one other style model,” Kress mentioned. “We got down to create a label that might resonate with the cultural pulse of at present whereas remaining grounded within the craftsmanship and a focus to element that true luxurious calls for. With our shared imaginative and prescient, we’re constructing a model that displays a brand new period in menswear.”

Petit-Frère, who serves as artistic director, added: “François and I linked over our mutual ardour for high quality and innovation. We noticed the prospect to carry one thing recent to the market. Collectively, we’re not simply launching an organization; we’re shaping a brand new chapter in menswear.” 

The duo plan to launch a web site in December to start promoting the gathering on-line as properly.