An endorsement of Donald Trump by Tesla Inc TSLA CEO Elon Musk angered some current house owners of automobiles made by the electrical automobile firm.
People who find themselves embarrassed to be driving Tesla automobiles after the 2024 election are shopping for bumper stickers to indicate their anger of the Trump endorsement.
What Occurred: Tesla house owners could disagree with Musk many instances all year long, whether or not it is his posts on X, views on cryptocurrency or his latest elevated political campaigning and funding.
The endorsement of Trump within the 2024 election could have been the ultimate straw for some Tesla house owners. Whereas some Tesla house owners could resolve to promote their automobile in protest and get a distinct automobile, some are prone to preserve the automobile as a consequence of Tesla’s superior know-how.
Those that love their Tesla automobiles, however are mad at Musk have turned to an answer of plastering anti-Elon Musk bumper stickers on their automobile.
Matthew Hiller of Hawaii has a sticker enterprise known as Mad Puffer Stickers on Etsy ETSY that has been among the many locations the place Tesla house owners are turning after the election.
Hiller shared with Heatmap that the sticker enterprise is his facet hustle to a full-time job at an aquarium. As a fan of creating fish stickers and different designs, Hiller used his private expertise of wanting to purchase a Tesla in early 2023, however not agreeing with all the pieces Musk stood for.
“When he purchased Twitter, he began excessive censoring of data, taking verification marks off The New York Instances and issues like that to sow discontent, disinformation, and push his agenda. And it was ugly,” Hiller mentioned.
Hiller realized that there have been seemingly many individuals who have been now embarrassed to be driving their Teslas round.
“So I made the fist sticker, which mentioned, ‘I purchased this earlier than we knew Elon was loopy.'”
Hiller printed up a small run and after a sluggish preliminary time to see some gross sales, the stickers went viral a few instances. Ultimately Hiller was promoting 5 to seven stickers a day and a few days he would promote 50 due to an image going viral.
“And now, at this level, it is gone insane.”
Hiller instructed Heatmap his gross sales have been “unbelievable” because the 2024 election.
After the election, Hiller mentioned he bought between 250 and 300 in sooner or later and mentioned the gross sales have “been regular ever since.”
“I can barely sustain.”
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The sticker entrepreneur mentioned he can barely sustain with the momentum and comes residence from the aquarium to begin packing stickers till evening.
Hiller estimates that he is bought round 10,000 stickers since he began on Etsy and he’s at present promoting round 180 complete stickers per day, a complete that does not simply embody anti-Elon Musk stickers.
The most well-liked sticker bought by Hiller is the “I purchased this earlier than we knew Elon was loopy,” which he mentioned is by far the highest vendor.
Together with being a well-liked vendor on Etsy, the anti-Musk bumper stickers are additionally among the many high sellers on Amazon with Hiller’s hottest design ranked among the many high 5 bumper stickers on the e-commerce web site, generally hitting primary within the class.
“That is insane. Individuals hate Elon greater than they love Trump or Kamala?” Hiller added.
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