PARIS – Olivia Rodrigo, the chart-topping American singer-songwriter and actress, is Lancôme’s latest international model ambassador.
The three-time Grammy award-winning, multi-platinum, 21-year-old artist has struck a chord along with her songs about coming-of-age and heartbreak.
“Embracing your individuality is so vital in magnificence, since there are numerous unrealistic expectations positioned on younger girls in the present day,” Rodrigo stated in a press release. “Lancôme is an iconic and timeless model that promotes magnificence from inside, and I’m honored to be part of their household.”
“Olivia is an unbelievable expertise, an distinctive phenomenon,” Françoise Lehmann, Lancôme Worldwide Model President, stated in an interview. “She’s an individual exuding power and authenticity. [Olivia] is a beacon for her era. She’s inventing her personal path, doesn’t match into any molds and is inventing one thing new.”
Rodrigo kicked off her profession as an actress on the Disney Channel. In 2021, she topped the charts with the only “Drivers License.” Additionally that 12 months, she launched “Bitter,” which additionally shot up within the rankings globally and has grow to be the most-streamed album by a feminine artist on Spotify.
Final 12 months, Rodrigo launched the album “Guts,” which debuted at number-one, and on Spotify has now been streamed greater than 4.1 billion instances. She is that this 12 months and subsequent globe-trotting for her Guts World Tour throughout North America, Europe, the U.Okay., Asia and Australia, to a sold-out viewers on 95 dates.
Rodrigo provides again, too. “That is proof of an amazing artist,” stated Lehmann.
Rodrigo has launched Fund 4 Good to help community-based non-profits all over the world that champion girls and women’ reproductive rights. It additionally fights in opposition to gender-based violence.
Rodrigo’s creative accolades embody three Grammy awards – for Greatest New Artist, Greatest Pop Vocal Album for “Bitter” and Greatest Pop Solo Efficiency for “Drivers License” – in 2022. This 12 months, she was a six-time nominee on the Grammys and received the Individuals’s Alternative Award for “Favourite Album.”
“She exudes happiness,” stated Lehmann. “Which additionally makes her the proper individual for Lancôme, which is the model of happiness. She’s about happiness and generosity. The way in which she connects along with her viewers throughout her live shows is completely wonderful.”
Whereas serving for example for her era, Rodrigo has constructed a following amongst different demographics. On Instagram alone, she has 38.3 million followers.
“She embodies very constructive values,” stated Lehmann.
The chief additional lauded Rodrigo for combating for rights, and acknowledging and displaying empathy for points with which some younger individuals battle. Rodrigo has delt with them herself.
“She expresses that in her songs,” stated the manager. “We love her at Lancôme. [It’s] is an enormous model, so we needed additionally somebody who [has] an enormous viewers.”
That’s true across the globe. “For all these causes, the match is ideal with Lancôme,” stated Lehmann.
Rodrigo’s arrival has a large significance for the model. “It means additionally that we’re going an increasing number of for an surprising Lancôme,” stated Lehmann.
She famous the L’Oréal-owned model’s rose area, inaugurated within the South of France in 2022, falls in that class. So, too, do the model’s tie-in with the Louvre museum for a capsule make-up assortment final 12 months and different not too long ago nominated model ambassadors.
Lancôme’s rose area.
Courtesy of Lancôme
“Emma Chamberlain, not an actress, identified for her second-degree humor, can also be constructing her success along with her podcast,” stated Lehmann. “Aya Nakamura can also be a daring, sturdy artist.”
She stated such picks underline the boldness in Lancôme’s model fairness and for what’s stands.
“We wish Oliva to be Olivia,” stated Lehmann. “What we like along with her is that she’s a real individual. It’s not what Lancôme can convey to her – or to any of our ambassadors. What Olivia can convey is to push us into a brand new chapter, to push the boundaries collectively and go for it collectively.”
Rodrigo will first entrance a marketing campaign for L’Absolue Rouge lipstick by year-end 2024.
