Editor’s word: This put up is a part of Into the Omniverse, a weblog sequence centered on how builders, 3D artists and enterprises can remodel their workflows utilizing the newest advances in OpenUSD and NVIDIA Omniverse.
3D product configurators are altering the best way industries like retail and automotive have interaction with clients by providing interactive, customizable 3D visualizations of merchandise.
Utilizing bodily correct product digital twins, even non-3D artists can streamline content material creation and generate beautiful advertising and marketing visuals.
With the brand new NVIDIA Omniverse Blueprint for 3D conditioning for exact visible generative AI, builders can begin utilizing the NVIDIA Omniverse platform and Common Scene Description (OpenUSD) to simply construct customized, on-brand and product-accurate advertising and marketing content material at scale.
By integrating generative AI into product configurators, builders can optimize operations and scale back manufacturing prices. With repetitive duties automated, groups can give attention to the inventive facets of their jobs.
Creating Controllable Generative AI for Content material Manufacturing
The brand new Omniverse Blueprint introduces a strong framework for integrating generative AI into 3D workflows to allow exact and managed asset creation.
Instance pictures created utilizing the NVIDIA Omniverse Blueprint for 3D conditioning for exact visible generative AI.
Key highlights of the blueprint embody:
- Mannequin conditioning to make sure that the AI-generated visuals adhere to particular model necessities like colours and logos.
- Multimodal strategy that mixes 3D and 2D methods to supply builders full management over closing visible outputs whereas making certain the product’s digital twin stays correct.
- Key elements similar to an on-brand hero asset, a easy and untextured 3D scene, and a customizable utility constructed with the Omniverse Package App Template.
- OpenUSD integration to reinforce growth of 3D visuals with exact visible generative AI.
- Integration of NVIDIA NIM, such because the Edify 360 NIM, Edify 3D NIM, USD Code NIM and USD Search NIM microservices, permits the blueprint to be extensible and customizable. The microservices can be found to preview on construct.nvidia.com.
How Builders Are Constructing AI-Enabled Content material Pipelines
Katana Studio developed a content material creation instrument with OpenUSD referred to as COATcreate that empowers advertising and marketing groups to quickly produce 3D content material for automotive promoting. By utilizing 3D knowledge ready by inventive specialists and vetted by product specialists in OpenUSD, even customers with restricted creative expertise can rapidly create custom-made, high-fidelity, on-brand content material for any area or use case with out including to manufacturing prices.
World advertising and marketing chief WPP has constructed a generative AI content material engine for model promoting with OpenUSD. The Omniverse Blueprint for exact visible generative AI helped facilitate the combination of controllable generative AI in its content material creation instruments. Main international manufacturers like The Coca-Cola Firm are already starting to undertake instruments from WPP to speed up iteration on its inventive campaigns at scale.
Watch the replay of the latest livestream with WPP for extra on their generative AI- and OpenUSD-enabled workflow:
The NVIDIA inventive crew developed a reference workflow referred to as CineBuilder on Omniverse that permits firms to make use of textual content prompts to generate advertisements customized to shoppers based mostly on area, climate, time of day, life-style and aesthetic preferences.
Builders at unbiased software program distributors and manufacturing providers businesses are constructing content material creation options infused with controllable generative AI and constructed on OpenUSD. Accenture Music, Collective World, Grip, Monks and WPP are amongst these adopting Omniverse Blueprints to speed up growth.
Learn the tech weblog on growing product configurators with OpenUSD and get began growing options utilizing the DENZA N7 3D configurator and CineBuilder reference workflow.
Get Plugged Into the World of OpenUSD
Varied assets can be found to assist builders get began constructing AI-enabled product configuration options:
For extra on optimizing OpenUSD workflows, discover the brand new Study OpenUSD coaching curriculum that features free Deep Studying Institute programs for 3D practitioners and builders. For extra assets on OpenUSD, discover the Alliance for OpenUSD discussion board and go to the AOUSD web site.
Don’t miss the CES keynote delivered by NVIDIA founder and CEO Jensen Huang reside in Las Vegas on Monday, Jan. 6, at 6:30 p.m. PT for extra on the way forward for AI and graphics.
Keep updated by subscribing to NVIDIA information, becoming a member of the group and following NVIDIA Omniverse on Instagram, LinkedIn, Medium and X.
