Victoria’s Secret Vacation 2024 Marketing campaign Earns $3M in Media Worth

Candice Swanepoel, Gigi Hadid, Imaan Hammam and Paloma Elsesser take heart stage in Victoria’s Secret’s Vacation 2024 marketing campaign, which earned $3 million in media impression worth inside its first week, based on Launchmetrics. (MIV is a proprietary metric that assigns a real financial worth to advertising and marketing methods throughout print, on-line and social media with the intention to calculate ROI.)

The festive marketing campaign additionally options Taylor Hill, Grace Elizabeth, Devyn Garcia and Jasmine Tookes, bringing collectively a few of the most acknowledged faces in vogue to showcase the model’s vacation assortment.

The marketing campaign celebrates the season with cozy but glamorous lingerie and sleepwear types, together with matching pajama units, plush robes and slippers designed for lounging. As well as, it ties into the excitement surrounding Victoria’s Secret’s latest fall 2024 runway present, that includes standout objects just like the Quick Cozy Gown, Shine Patch Calmly Lined Demi Bra and Emblem Cotton Panty within the label’s signature pink stripes.

Launched earlier this month, the marketing campaign has already confirmed to be a major success for Victoria’s Secret. Its $3 million MIV within the first week contributes to the model’s broader momentum following its September runway present, which achieved a powerful $304.8 million MIV.

Victoria’s Secret’s potential to convey collectively each iconic and numerous expertise is a key issue within the marketing campaign’s impression. The inclusion of business staples like Swanepoel and Hill alongside trailblazing fashions like Hammam and Elsesser highlights the model’s technique to resonate with a variety of audiences whereas sustaining its roots.