It’s not precisely a secret that Apple has explored the potential of constructing a tv. Earlier than his demise in 2011, co-founder Steve Jobs famously instructed biographer Walter Isaacson that he’d “lastly cracked it,” however no full-fledged Apple TV (versus the Apple TV set-top field) has emerged within the years since.
Bloomberg’s Mark Gurman experiences that Apple went so far as constructing full-scale prototypes with a big show that would additionally function a touchscreen Mac or iPad. However Apple ultimately halted the undertaking after inspecting the TV market and deciding to not compete in a low-margin enterprise the place shoppers hardly ever purchase new merchandise. Additionally a problem: excessive prices.
The corporate reportedly thought of the TV concept once more in 2019, because it was contemplating paths ahead for Apple TV, but it surely determined as a substitute to convey its app and streaming subscription to televisions made by different corporations.
Now, with the corporate growing a variety of sensible house gadgets (together with a wall-mounted pill), Gurman experiences {that a} full-fledged Apple TV is as soon as once more on the desk — although executives could possibly be dissuaded as soon as once more by those self same market and price elements.
