The G2 Provides evaluation marketing campaign is an initiative that permits customers to assist charitable causes by leaving product evaluations. Via G2 Provides, evaluations not solely profit software program consumers all over the place by offering helpful suggestions on merchandise, however additionally they contribute to a significant trigger.
With Giving Tuesday arising within the U.S., we needed to take a second to mirror on this initiative, which is essential to us.
How G2 Provides connects distributors with charitable organizations
Getting evaluations on G2 might be difficult, so incentivizing suggestions is important. Whereas reward playing cards attraction to some, others might favor an choice that aligns with their values.
With G2 Provides, reviewers can select a $10 donation to a companion charity for qualifying evaluations, permitting them to contribute to causes they care about. This program boosts engagement and likewise strengthens group affect, giving reviewers a significant alternative. Right here’s a have a look at what we’ve achieved to this point.
$1,100,000+
raised since 2017
250+
organizations donated to since 2017
G2 Provides companion organizations
In some instances, reviewers might decide to donate to their charity or non-profit of alternative. Nonetheless, we attempt to encourage donations to a smaller pool of organizations. Extra funding of their arms can go so much additional than small donations to all kinds of organizations.
Starting in Could 2021, G2 Provides started our partnership with 11 completely different organizations throughout North America, Europe, and Asia. Every of those pillar companions was fastidiously chosen based mostly on their popularity, the communities they characterize, and the themes G2 proudly helps. You will discover extra info on our G2 Provides homepage.
Testimonials
Not solely does G2 elevate cash by way of evaluations, however workers additionally volunteer their time to assist these significant organizations. A bunch of G2 workers based mostly in Bangalore, India, visited the Navachethana Belief, a non-profit group devoted to supporting kids with divergent talents.
“Spending time with these youngsters bolstered my perception within the energy of group assist and the way every of us generally is a champion in our personal method. All of us have a job to play in creating an inclusive soceity the place everybody can thrive.”
Shreyans Dugar
Head of India, G2
One other group G2 helps is the American Most cancers Society. Emily Lipinsky, the Vice President of Illinois Growth, speaks to the significance of employee-driven philanthropy. She discusses the way it allows the American Most cancers Society to fund groundbreaking analysis, present essential affected person companies, and lift consciousness about prevention.
“Worker assist performs a important function within the battle in opposition to most cancers. Each contribution brings us one step nearer to ending most cancers as we all know it, for everybody. Collectively, we will make an enduring affect.”
Emily Lipinsky
Vice President, Illinois Growth, American Most cancers Society
Wanting again on 2023
With a way of what G2 Provides stands for and its mission, let’s get to it and see simply what we achieved between February and October 2023.
$80,000+
in donations
50+
new charities supported
8,000+
software program evaluations submitted by way of G2 Provides
First half of 2024
Let’s evaluate that to only the primary 6 months (February by way of August) of our 2024 fiscal 12 months.
$30,000+
in donations
20+
new charities supported
3,000+
software program evaluations submitted by way of G2 Provides
That is large progress, however this knowledge solely tells a part of the story.
Future targets
Whereas our 2024 H1 donations elevated greater than twice that of 2023’s H1, our intention is to extend our affect by at the very least 10% 12 months over 12 months.
One thrilling method G2 collects donations is by internet hosting evaluation cubicles at trade occasions. Thus far in 2024, these evaluation cubicles alone have raised $55,110. By comparability, in 2023, they raised $35,290. We’re excited to see how evaluation cubicles proceed to assist the G2 Provides initiative sooner or later.
Altering the world one step at a time
We sit up for seeing what we will accomplish with G2 Provides this 12 months. Together with your assist, we need to finish 2024 as our most profitable 12 months but and contribute in direction of significant change. We’re assured that G2 Provides will come to characterize one thing actually particular within the years to come back.
Wish to companion with G2 Provides and generate extra evaluations to your model? Be taught extra about how the world’s largest software program distributors succeed with G2-managed evaluation technology campaigns.
