Farm Rio and Adidas will unveil their newest collaborative capsule assortment that acknowledges the 10-year anniversary of their partnership.
The gathering, which consists of 24 merchandise within the U.S., merges a tropical Brazilian vibe with Adidas‘ iconic three stripes, showcasing a wide range of appears to be like that mirror the essence of each manufacturers. One of many highlights is the return of Adidas Originals, which was a part of the primary collaborative launch in 2014 and is now again with 20 items, together with the basic Firebird jacket reinvented with new prints.
Along with such clothes as jackets, tracksuits, T-shirts, pants, skirts and attire, the gathering options varied equipment such because the backpack, cap and an “altinha” ball. There’s additionally a complementary capsule of basic Farm Rio silhouettes that may launch alongside the collaboration. Sizes vary from XS to XL. Costs go from $35 to $130.
A marketing campaign picture from the Adidas x Farm Rio collaborative capsule.
Rapha Lucena, courtesy of Farm Rio x Adidas
A marketing campaign video options actual athletes wearing vivid prints, floating above a sand platform tethered to a sizzling air balloon. They play “altinha,” a Brazilian seaside sport centered on preserving the ball aloft collectively, embodying the spirit of the collaboration.
The marketing campaign was created with the assistance of knowledgeable skydivers who specialise in ballooning.
“We’re extremely happy with the long-term partnership with Farm Rio and the distinctive journey now we have been on collectively,” mentioned Tim Smeets, senior product supervisor of Adidas. “From vibrant streetwear within the Originals assortment and Farm Rio’s nature-inspired prints infused into outside attire and swimwear, to celebrating the shared ardour for soccer by the gathering with the long-lasting Clube de Regatas do Flamengo, it has been an absolute privilege to work with such a proficient, sort, open-minded, and skilled workforce for 10 years. The trade of experience allows us to create best-in-class merchandise or the buyer who likes to decorate in happiness whereas sustaining an lively life-style.”
A marketing campaign picture from Adidas x Farm Rio.
Rapha Lucena, courtesy of Adidas x Farm Rio r
Daniela Moritz, head designer at Farm Rio, added, “The partnership between Adidas and Farm Rio has endured for thus lengthy as a result of it’s a true fusion of inventive forces that complement one another in extraordinary methods. Whereas Adidas brings city dynamism and modern cloth know-how, Farm Rio provides vibrant colours and plush tropical prints.”
The Adidas x Farm Rio assortment will launch on-line at farmrio.com and at choose Farm Rio shops in SoHo, N.Y.; Aventura, Fla.; Melrose, Calif.; Venice, Calif.; and an upcoming retailer slated to open in Brooklyn. The gathering shall be obtainable to buy in 70 nations.
A marketing campaign picture from Adidas x Farm Rio.
Rapha Lucena, courtesy of Adidas. x Farm Rio of
