LONDON — Agnona is cozying as much as Harrods with a shop-in-shop on one of many newly refurbished designer womenswear flooring at Harrods.
That is the primary time that Agnona has had a store at Harrods. The brand new area is a part of a wider refurbishment of two designer womenswear flooring at Harrods, which is able to make their official debut later this month.
The store opens this week and is situated on the primary flooring. It homes the model’s fall 2024 girls’s collections, with clothes constituted of cashmere and silk in a impartial palette.
“We’re glad to embark on our growth within the U.Ok. area beginning with such an incredible associate by our aspect,” stated Stefano Aimone, Agnona’s chief government officer and inventive director.
Agnona topcoats.
“Agnona is about legacy, kindness and lightness, values which have been rooted in our historical past since its inception in 1953, and proceed to encourage all our collections. Our aim is to increase the Agnona group by strengthening our presence in probably the most related markets worldwide,” he added.
Aimone designed the boutique himself and tapped Italian architects and craftspeople to assist notice it.
It options white marble partitions, vintage Venetian tiling methods and handmade glass. Dovetail joints characteristic on the picket counter mirror, reflecting “Agnona’s ardour for pure supplies and tactile sensations,” the model stated.
The partitions and flooring have flecked Venetian terrazzo tiles made with marble pebbles, whereas on the coronary heart of the room there’s a picket counter impressed by the crates as soon as used to move premium wools hailing from numerous continents. These historic instances have been restored and preserved within the Agnona archive.
One in every of Agnona’s draped coats. The model is opening its first store at Harrods.
Agnona Srl is majority-owned by the Aimone household, a department of the Zegna household. As reported, the Ermenegildo Zegna firm bought the bulk stake in Agnona to the Aimone household in 2000. Agnona was based in 1953 and had been managed by the Zegnas since 1999.
The settlement noticed Roberto Aimone and his son, Stefano, purchase 70 % of the corporate whereas Ermenegildo Zegna Holditalia saved the remaining 30 %.
Earlier than becoming a member of Agnona, Stefano Aimone was head of the fashion workplace at Z Zegna, a menswear assortment belonging to Ermenegildo Zegna. He educated as a designer in Milan, Switzerland and Antwerp, and is now based mostly in Milan as Agnona’s chief government officer and inventive lead.
Whereas Agnona is new to Harrods, it’s not new to London. In 2018, whereas nonetheless owned by Ermenegildo Zegna, the model opened a retailer at 37 Albemarle Avenue in Mayfair, which was designed by then-creative director Simon Holloway. That retailer has since closed.
