MILAN– The Aeffe Group on Tuesday stated that it’s selling Lorenzo Serafini to artistic director of the Alberta Ferretti model.
He succeeds the namesake founder, who revealed her departure final month. His first assortment for the model will bow in February. The appointment confirms a WWD report upon Ferretti’s exit.
The group is rewarding Serafini, who joined the group in 2014, when Ferretti handed him the design reins of the Philosophy label.
“I’m thrilled to announce that Lorenzo will likely be my successor on the helm of the model that bears my title,” stated Ferretti, vp of Aeffe. “With the style world present process great change, I strongly consider that Lorenzo has the creativity, robust aesthetic sense, professionalism and experience required to satisfy this problem.”
As a part of a brand new technique, “deciphering the wants of the market,” the Philosophy by Lorenzo Serafini model will likely be built-in into the Alberta Ferretti line from the autumn 2025 season, “with the goal of strengthening the model’s enchantment and positioning for the long run,” stated the group.
“A decade in the past, I entrusted Lorenzo with the Philosophy line, which he efficiently developed right into a thriving model. Now it’s time for him to write down a brand new chapter for the Alberta Ferretti model, whose essence aligns superbly together with his imaginative and prescient. Lightness, femininity, sensuality are phrases already inside Lorenzo’s vocabulary, and phrases he’ll be capable of splendidly outline inside the world of Alberta Ferretti,” concluded Ferretti.
To make certain, Serafini final month introduced a group that was very a lot within the vein of Ferretti’s, exhibiting a female and really romantic lineup, using featherweight jersey, frothy lace and different ethereal materials to create garments that drifted loosely across the physique.
“With enthusiasm and deep gratitude, I embrace this chance the Ferretti household has supplied me,” stated Serafini. “I’m honored that Alberta has chosen me because the successor to such a major and prestigious legacy, and I’ll carry it ahead with care as I start a brand new chapter for the Alberta Ferretti model.”
Massimo Ferretti, government chairman of the Aeffe Group, stated that, within the wake of his sister’s resolution to step down, “we instantly mentioned the way forward for the model and agreed Lorenzo was the appropriate individual to tackle this problem. His aesthetic, his imaginative and prescient, his data of the sector and data of our firm will likely be instrumental in guiding the following section of the model’s evolution.”
Serafini joined Aeffe, which additionally controls the Moschino and Pollini manufacturers, from Dolce & Gabbana, the place he was womenswear designer, following an expertise in the identical position at Roberto Cavalli. He succeeded Natalie Ratabesi at Aeffe. When Ratabesi joined the model in 2012, it marked the primary time Alberta Ferretti had delegated all the path of Philosophy to a different designer, who developed the label independently to distinguish it from the signature assortment. The Philosophy line was launched in 1984.
Alberta Ferretti has carved a really particular picture, catering to a female buyer who on the similar time is impartial and assured, a working girl who must really feel comfy and cozy in her pores and skin, she has typically remarked. On the similar time, the designer has been dubbed the queen of chiffon, for her expertise in creating romantic, dreamy night robes and slipdresses in that materials.
Market sources consider extra modifications could possibly be within the pipeline for Aeffe as the corporate final month issued a press release saying that, following Ferretti’s resolution, Aeffe “will proceed with a cautious and in-depth evaluation of the roles and features of the varied departments with the goal of internally reorganizing its human sources as a way to assure even better effectivity.”
