It’s an article of religion and traditional knowledge by now: America is a nation of pickup vehicles. However it might be altering. For the primary time in additional than a decade, one thing aside from a full-size pickup is on tempo to complete the yr among the many three best-selling autos in America.
The Toyota RAV4 is comfortably third within the gross sales race, a place that has lengthy belonged to the Ram 1500.
The Prime 10 By means of Three Quarters
By means of the third quarter of 2024, the ten best-selling autos in America are:
| Rank | Mannequin | Gross sales By means of Q3 |
| 1 | Ford F-Collection | 550,835 |
| 2 | Chevrolet Silverado | 413,396 |
| 3 | Toyota RAV4 | 350,331 |
| 4 | Honda CR-V | 298,164 |
| 5 | Tesla Mannequin Y | 284,831 |
| 6 | Ram 1500 | 268,666 |
| 7 | GMC Sierra | 229,398 |
| 8 | Toyota Camry | 227,576 |
| 9 | Nissan Rogue | 189,516 |
| 10 | Honda Civic | 188,412 |
As all the time, there’s a technical wrinkle within the information. Basic Motors sells two full-size vehicles which are functionally virtually one mannequin — the Chevrolet Silverado and the ritzier GMC Sierra. By means of the third quarter, GM has posted 413,396 Silverado gross sales and 229,398 Sierra gross sales. If the 2 have been handled as one, they’d take first place with practically 643,000.
Rise of the Compact SUV, or Fall of the Ram?
The large information is the Ram 1500’s gross sales drop. Presently final yr, Ram reported 332,440 truck gross sales. This yr, gross sales are virtually 20% decrease.
The three best-selling full-size vehicles — the Ford F-Collection, Chevrolet Silverado, and Ram 1500 — have stood on the rostrum steps collectively for over a decade.
Now, the Ram has fallen to sixth, behind three compact SUVs – the Toyota RAV4, Honda CR-V, and Tesla Mannequin Y. The final time something aside from a full-size truck earned a spot within the prime three was in 2013 when the Toyota Camry took third.
Ram will attempt to retake the bronze subsequent yr. The corporate has a considerably (although not completely) new truck coming for 2025.
The rise of the compact SUV could be the automotive story of 2024. Not one, however three compact SUVs have jumped forward of the Ram truck. Compact SUVs play a lot the identical function in 2024 because the Camry did in 2013, with related passenger house to the midsize automobiles of the final decade.
Worth can be an element. In September, the common full-size truck bought for over $65,000, whereas compact SUVs usually have sticker costs beneath $45,000.
