SYDNEY — Camilla Franks is getting her witch on.
The founder and inventive director of Australian resortwear label Camilla has teamed with NBCUniversal’s Common Merchandise & Experiences division on a capsule collaboration to tie with the Nov. 22 launch of “Depraved,” the movie adaptation of the stage musical that stars Ariana Grande and Cynthia Erivo as Glinda, the Good Witch, and Elphaba, the Depraved Witch of the West, respectively.
Launching Nov. 13 in Camilla shops globally and on camilla.com, the 85-piece Depraved x Camilla assortment will embody ladies’s, males’s and youngsters’s put on and equipment that includes three prints that have been created for the gathering. Types embody silk attire and robes, printed shirts, playsuits, hoodies, shorts and wide-leg waisted pants. Costs vary from $329 for a T-shirt as much as $2,999 for an embellished bomber jacket, with the model’s signature kaftans priced from $599 to $999.
“Our journey to the colourful world of Oz is a visible feast,” stated Franks. “My in-house design crew and I have been granted unprecedented entry to the ‘Depraved’ archives and now we have captured one thing primarily highly effective and exquisite. I strongly consider in empowering younger ladies, and this story of friendship, empowerment and loyalty is especially resonant for me.”
“It’s ‘thrillifying’ to see the magnificent world of ‘Depraved’ come to life by Camilla’s unbelievable prints,” stated Stephanie Kraus, govt vp of world product design at Common Merchandise & Experiences. “This assortment options beautiful consideration to element with enjoyable Easter eggs from the movie for followers to find in items for the entire household to put on.”
Launched at Australian Vogue Week in 2004, Camilla sells to 55 markets and 300 international wholesale stockists, with 28 of its personal brick-and-mortar shops, 24 of that are situated in Australia, with 4 within the U.S. There are plans for an extra three Camilla shops to open within the U.S. inside the subsequent 12 months, and a complete of 20 U.S. shops to be working by 2028.
