BYD prioritising SUVs and utes in Australia

Australia’s BYD distributor EVDirect will prioritise including SUVs and utes to the native lineup because the Chinese language model expands its native presence.

In response to sturdy demand for the Shark 6, Sealion 6 and Atto 3, EVDirect will channel assets into importing new fashions with excessive gross sales potential, in response to CEO David Smitherman.

“The chance for us is that there’s a lot product to select from. My choice is ute and SUV, that’s the place the massive segments are in Australia,” Mr Smitherman advised CarExpert.

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“And so our focus is absolutely on that. We’ve bought the Shark 6 right here, the Sealion 7 might be launched in February, that’s our subsequent automobile.

“After that, you’ll see a continuing rollout of merchandise.”

BYD at present sells 5 fashions in Australia: the Sealion 6 and Atto 3 SUVs, Shark 6 ute, Seal sedan, and Dolphin hatch.

In China, the model has a variety of autos together with sedans, hatchbacks, folks movers and SUVs.

Collectively, BYD has delivered over 7000 examples of the Atto 3 and Sealion 6 to prospects over the primary 9 months of this 12 months, whereas the Seal and Dolphin generated 5308 and 1740 gross sales respectively.

Shark 6 ute orders opened final Tuesday evening to overwhelming demand – the preliminary allocation of 2000 models bought out inside 24 hours, prompting EVDirect to order an additional 1000 vehicles for distribution within the early months of 2025.

EVDirect has beforehand mentioned it goals to promote 25,000 autos in Australia this 12 months, adopted by 50,000 autos in 2025.

It’ll have one other new automobile in February 2025 with the Australian launch of the BYD Sealion 7 mid-sized electrical SUV, a rival to the Tesla Mannequin Y – Australia’s best-selling EV.

Liu Xueliang, common supervisor of BYD’s Asia Pacific gross sales division, additionally confirmed that the model is eyeing utes to take a seat alongside the Shark 6 in Australian showrooms.

“The BYD Shark 6 is the primary ute we’re launching in Australia, however it positively received’t be the final one,” mentioned Mr Liu.

“We’ll see how the Shark 6 is performing available in the market and what suggestions our prospects are offering us. Then we are going to proceed optimising and offering extra merchandise.”

BYD doesn’t at present have every other utes in its international portfolio, with the Shark 6 being its first.

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