Amsterdam-based Excessive Cashmere touched down in New York Metropolis simply in time for the vacation procuring season. Based by Saskia Dijkstra in 2016, the luxe model on Thursday opened the doorways to its first New York Metropolis pop-up retailer within the Higher East Facet at 694 Madison Avenue.
“It’s an awesome alternative for us to be right here for 2 months earlier than the vacations. It’s good as a result of we need to costume everyone, and there’s a variety of completely different varieties of individuals strolling into the shop,” Dijkstra stated of the neighborhood’s customers, who had already been coming into the pop-up to buy even earlier than its grand opening. “It’s good as a result of individuals say, ‘Welcome to the neighborhood,’ so we really feel like an area.”
Inside the shop.
Courtesy of Excessive Cashmere
Dijkstra added that whereas visiting the Massive Apple, she and her staff loved going out to dinner — noting their expertise on the new Casa Tua was very good – in addition to spending afternoons grocery procuring in between making ready for the shop’s grand opening.
True to its DNA, the momentary store was designed with sustainability in thoughts and options an in-store cashmere care station for patrons to carry present kinds in to be refreshed. The store’s cozy really feel (designed and constructed out by Dutch design Studio Uku) comes by in its cream fabric-tented partitions and ceiling, and picket Eames chairs, whereas the model’s playful sensibility and eager eye for shade are mirrored within the vibrant crimson by way of painted flooring and industrial beams that clothes dangle from.
Inside the shop.
Courtesy of Excessive Cashmere
The shop, which shall be open till late December, gives the model’s genderless and unisize cozy cashmere fashions. New kinds from the model’s Version 30 assortment embody sequin-adorned pullovers; hand-knitted cardigans; quite a lot of striped knits, and a full-zip sweater, which Dijkstra famous has already been a favourite amongst male prospects, who’ve requested the merchandise after eyeing it within the retailer’s entrance window. As well as, Excessive Cashmere’s bestselling core kinds, such because the Crew Hop, the Bourgeois and the Child, can be found alongside a curation of New York exclusives.
To rejoice the opening, the model held a night cocktail with particular crudites by chef Pierre Barral, who has a detailed relationship with the model and was flown out for the occasion.
“The subsequent step could be our personal full-time retailer,” Dijkstra stated of testing the waters for a future everlasting brick-and-mortar Excessive Cashmere retailer. “After all, we love New York.”
