Former Olaplex chief government officer JuE Wong has a brand new gig.
The chief, who most not too long ago served because the CEO of Olaplex Holdings Inc., is taking the identical job at Efficiency Magnificence Group, efficient instantly. That group, which is owned by Texas-based non-public fairness agency Gauge Capital, encompasses Grande Cosmetics, Bondi Enhance, Babe Unique, Flutter Behavior, Lilly Lashes, Velour and Nutraluxe.
In accordance with an announcement from the corporate, “Wong will lead the group’s continued progress as class leaders in lashes, brows, eyes, lips and hair. PBG has a definite aggressive benefit with main class manufacturers and devoted manufacturing capabilities.”
Wong succeeds Michael Dewey, whose subsequent transfer couldn’t be discovered.
“I’m thrilled to steer PBG’s portfolio of manufacturers by growing model relevance with our end-consumers, deepening {our relationships} with our model companions, and making use of technology-first pondering to speed up and scale progress,” Wong mentioned within the assertion.
Though Wong has been a CEO a number of instances over (together with at Moroccanoil, StriVectin and Astral Manufacturers), she is probably finest identified for her tenure at Olaplex. Throughout that point, she led the corporate by way of its preliminary public providing, which raised roughly $1.8 billion and valued the corporate at round $16 billion.
Wong departed Olaplex final yr amid the enterprise taking a downturn, which included heightening competitors within the bond-building class, a lawsuit and waning demand within the skilled channel. Former Supergoop CEO Amanda Baldwin now helms that model.
James Jackson, associate at Gauge Capital, mentioned in an announcement, “[Wong] is an distinctive expertise and we’re assured her expertise will assist us additional strengthen PBG’s management in our key classes. We stay up for what the long run holds beneath her management.”
