Georgina Rodriguez is the face of Guess’ vacation 2024 marketing campaign.
Recognized for her Netflix actuality sequence “I Am Georgina” and her longterm relationship with soccer star Cristiano Ronaldo, the vacation marketing campaign is the newest within the star’s collaborations with Guess.
“Working with Nima [Benati] was wonderful, and the vacation assortment is totally gorgeous; the craftsmanship and design items made me really feel so glamorous and comfy in my very own pores and skin,” Rodriguez stated in an announcement. “It’s really an honor be a part of the Guess household, and I’m completely thrilled for the fantastic alternative to be a Guess Lady once more.”
Captured by Italian photographer Nima Benati, the vacation marketing campaign options Rodriguez modeling a sequence of key seems to be, together with an ankle-length winter coat with a large collar and belt, knee-high animal-print boots, a shaggy hair jacket and a silk animal-print gown, every accessorized with coordinated baggage and stilettos.
Rodriguez beforehand starred within the fall 2023 Guess and Marciano marketing campaign, additionally shot by Benati, who captured “a day within the life” of the star. Rodriguez was additionally featured within the model’s spring 2024 marketing campaign, the place she showcased seems to be that includes vibrant polka dots and denim items.
Paul Marciano, chief artistic officer of Guess? Inc., famous the power of their collaboration and her alignment with the model’s ethos of “femininity par excellence.”
“Georgina completely embodies the spirit of the Guess girl — her magnificence, confidence, and magnificence make her the perfect face of our model. Working together with her over time has been an exquisite expertise, and this new marketing campaign brings her iconic look and the essence of the model to the forefront as soon as once more.”
The Guess vacation 2024 assortment contains footwear, outerwear, printed attire, purses and equipment, and is obtainable on-line and in-stores.