Office and wage evaluation platform Glassdoor is drawing inspiration from LinkedIn’s roadmap as it’s launching quick movies, polls, and pictures to foster engagement with the group.
Skilled platforms are launching experiments round quick video codecs after seeing the success of shopper apps like TikTok, Instagram, and YouTube. Earlier this 12 months, LinkedIn began testing a TikTok-like video feed by a brand new “Video” tab positioned within the navigation bar. The corporate mentioned video was a sought-after type of communication by customers.
Glassdoor additionally goals to copy the engagement metrics of LinkedIn by polls and quick movies.
Apart from this, the corporate can also be launching Worklife Professionals. It’s a set of curated people who need to share content material and insights on subjects like navigating distant work dynamics, reaching a wholesome work-life stability, understanding psychological well being within the office, and creating career-advancing abilities.
Glassdoor has chosen over a dozen individuals for this program from totally different sectors akin to tech, enterprise, recruiting, and profession & cash. In the meantime, LinkedIn assigns a prime voice badge in several sectors to consultants who typically publish participating content material on the platform. Glassdoor mentioned that content material from these professionals will seem in the primary feed and likewise in group feeds. The corporate added that customers can have interaction with these professionals by their actual identify or in an nameless method.
The corporate launched nameless group options final 12 months, leveraging tech and platform from its acquisition of Fishbowl made in 2021. Glassdoor has seen an uptick in engagement because it launched this characteristic.
The corporate mentioned it now has 25 million registered group customers as in comparison with 7 million in June 2023. Plus, it has seen greater than 44 million conversations in several bowls (aka communities) and notes that group customers are 50 instances extra engaged than conventional Glassdoor customers.
What’s extra, these options appear to have affected general platform progress, too. Glassdoor now has 63 million month-to-month distinctive guests. That is an enchancment as the corporate’s person base was caught at 55 million energetic customers since early 2021.
