How TikTok Store helped Anna Magkawas construct a magnificence and wellness empire

Anna Magkawas has come a great distance in attaining her enterprise targets—from live-selling luxurious luggage to operating a multi-million magnificence and wellness enterprise. What began as a enterprise in the course of the pandemic has since remodeled into one in every of immediately’s most sought-after homegrown manufacturers, offering livelihood alternatives to many Filipinos.

In her newest function on the favored podcast Adulting with Joyce Pring, Anna delves into the pivotal function TikTok Store performed in fueling her firm’s progress, in addition to her skill to juggle the calls for of motherhood, content material creation, and entrepreneurship.

Luxe Group CEO Anna Magkawas and Joyce Pring

From A number of Jobs to Entrepreneurship

Anna’s entrepreneurial journey didn’t occur in a single day. An engineering graduate, Anna tried numerous careers, from being a name middle agent to a medical consultant, all whereas looking for different revenue streams. Like many Filipinos, she juggled a number of roles whereas holding down a full-time job.

“I additionally tried operating a nail salon. However finally, my wage was simply going to hire and paying staff,” she recalled. “I couldn’t maintain it anymore, so I closed that enterprise. However I didn’t cease there. Whereas nonetheless working, I saved trying to find one other enterprise to earn further revenue, she added.”

Her willpower led her to begin a luxurious bag enterprise, which kickstarted her content material creation journey. To construct belief together with her viewers, she created vlogs, unboxing movies, and product comparisons, significantly her well-liked “actual versus pretend” movies that boosted her on-line credibility and presence.

A Pandemic Pivot to Magnificence and Wellness

With bodily shops shut down in the course of the pandemic, Anna turned to social media, going all-in on reside promoting. To her shock, her on-line luxurious bag enterprise thrived. Nevertheless, a lot of her followers discovered the high-end merchandise out of attain and started requesting extra inexpensive choices. Recognizing this demand, Anna targeted on introducing sensible objects like antibacterial wipes—vital in the course of the well being disaster. This shift proved to be a wise transfer, aligning her model with the quick wants of her viewers.

“The antibacterial wipes had been well timed. The general public acquired them properly. Finally, we launched different merchandise like lotion and soaps,” shared Anna.

Skincare additionally grew to become a serious pattern in the course of the pandemic as individuals sought stress-free, self-care routines they may do at residence. In response to this demand, Anna based Luxe Magnificence and wellness group with a line of merchandise designed for individuals who need to reside a more healthy and extra lively way of life. It rapidly gained reputation and have become a trusted model amongst Filipino customers.

Leveraging TikTok Store to Construct a Magnificence Empire

In only a few years, one of many key turning factors for Luxe Magnificence and Wellness Group was her choice to embrace TikTok Store. With its modern options, together with reside procuring and the distinctive “yellow basket” device, Anna was in a position to interact together with her viewers extra deeply and convert views into gross sales immediately. 

TikTok Store gave her enterprise the visibility and attain it wanted to face out within the extremely aggressive magnificence and wellness trade. “TikTok Store wasn’t only a platform; it grew to become my digital storefront, and it gave me the chance to showcase my merchandise to a world viewers with out the necessity for costly advertising and marketing campaigns,” she shared.  “A big chunk of our gross sales now comes from TikTok Store”, she added.

TikTok Store additional boosted gross sales by providing beneficiant reductions, vouchers, and free transport, making it even simpler for purchasers to buy from Luxe Group. This seamless integration of leisure and procuring grew to become a successful formulation for Anna’s rising magnificence and wellness enterprise.

Balancing Enterprise and Motherhood

Whereas constructing her enterprise empire, Anna by no means stopped nurturing the very purpose for her drive to succeed—her household. The CEO of Luxe Group can be a loving mom to 3 children and a supportive spouse. Balancing these demanding roles has been attainable due to a powerful help system she has cultivated, permitting her to thrive each personally and professionally.

“I’m very hands-on with regards to the enterprise. The great factor is, I’ve a husband who at all times helps me. We divide the work—it’s a tag-team effort,” she mentioned.

Empowering Aspiring Entrepreneurs

Luxe Magnificence and Wellness Group gives high-quality merchandise and supplies alternatives for aspiring entrepreneurs throughout the Philippines. Many have began their companies promoting the native model’s magnificence and wellness merchandise, which have since unfold to nations just like the USA, UAE, and Australia. 

Anna additionally recalled she would enable her distributors to conduct livestream classes at her residence workplace. Reflecting on her journey, Anna’s targets have shifted from simply making a profitable enterprise to empowering others. “My goal in life has modified. I now have a sure aim, which is to assist extra individuals. The distributors are completely satisfied as a result of they’re in a position to earn further revenue due to our merchandise,” Anna mentioned.

Consistency, Authenticity, and Adaptability: Keys to Success

For aspiring entrepreneurs, Anna shares three key rules that helped her obtain her enterprise targets: consistency, authenticity, and flexibility. She stresses the significance of consistency, significantly in posting content material, to remain related within the ever-evolving digital panorama the place algorithms continually shift. 

Equally essential is authenticity—Anna believes that being real within the digital area is important, as individuals can simply sense when somebody or a model is just not being true to themselves. Lastly, she urges entrepreneurs to embrace change and adapt with out worry, as flexibility is important in navigating enterprise challenges.

Anna’s success story highlights the unimaginable potential of TikTok Store for entrepreneurs trying to scale their manufacturers. With onerous work, a transparent imaginative and prescient, and a powerful connection together with her viewers, Anna has constructed an empire that continues to thrive within the ever-competitive magnificence and wellness trade.

Observe Anna Magkawas (@annamagkawasofficial) to remain up to date on her newest magnificence and wellness merchandise, live-selling classes, and important ideas for aspiring entrepreneurs.

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