Right here at SPI, we discuss loads about how the riches are within the niches—and Victoria Moll of Contempo Coding resides, respiration proof of the ability of area of interest advertising and marketing! Victoria has generated a gentle six-figure revenue and an enormous YouTube following within the area of interest discipline of medical coding, primarily by her YouTube channel.
Does it get far more niche-y than that?
Early in 2024, Victoria joined Pat on the SPI Podcast to share how she’s constructed a thriving enterprise that’s allowed her to give up her day job—one she’s working on her personal phrases.
Massive Success in an Uncommon Area of interest: Medical Coding
When you concentrate on potential aspect hustles, medical coding in all probability doesn’t come instantly to thoughts.
It entails taking affected person analysis, procedures, companies and medical tools information and changing it into standardized codes used for billing insurance coverage, monitoring statistics, evaluation, and extra.
Whereas it might sound dry on paper, Victoria has turned medical coding right into a profitable focus for her enterprise by injecting a wholesome dose of life into the content material she shares on her channel and her web site. She faucets into her background as a popular culture blogger to “deliver this totally different spin” to medical coding matters and pep up what could be a snoozefest in lesser palms.
How YouTube Turned Her Launchpad
Although she began creating movies in 2017, Victoria’s YouTube journey actually took off throughout the pandemic, when she was working full-time as a medical coding auditor whereas working her YouTube channel as a aspect hustle.
Throughout lockdown, Victoria turned a chat-box common on Pat’s each day “Earnings Stream” YouTube sequence, absorbing suggestions and methods for educating, lighting, dwell streaming, and rising a web-based enterprise by area of interest advertising and marketing.
“The Earnings Stream” offered Victoria with an incredible alternative to concentrate on leveling up Contempo Coding.
She arrange a correct residence workplace and tools and began researching methods to construct and interact an viewers on YouTube and reap the benefits of instruments like key phrase optimization.
Stay streams turned a strong approach for Victoria to show ideas, share her display screen, and interact along with her viewers in real-time. She would typically use a doc digicam—like a light-weight overhead projector—to stroll by examples in medical coding books.
She additionally realized to lean into the “enjoyable aspect” of her persona in her movies—which, alongside along with her experience and credibility, helped her channel shortly acquire traction. Contempo Coding now has over 100,000 subscribers, and Victoria’s Silver Play Button award takes delight of place within the background of all her movies.
Constructing a Profitable Product Line
Whereas her YouTube channel offers a wealth of free medical coding recommendation and tutorials, Victoria additionally monetizes her experience by on-line programs and packages.
She’s an teacher for the American Academy of Skilled Coders (AAPC) curriculum, which permits her to show programs for various medical coding certifications. Although annual licensing and per-student charges have been required (though she not licenses their materials), it saved her from creating a whole curriculum from scratch.
On her web site, Victoria gives her personal specialty certification programs and persevering with teaching programs to assist people advance their medical coding careers.
She’s additionally branched out into internet online affiliate marketing by partnering with an training firm that gives a proper program for individuals trying to get began in medical coding.
A Determination Filter for New Alternatives
With the success of her YouTube channel and product line, Victoria is usually juggling concepts and alternatives for brand spanking new books, programs, channels, dwell streams, and extra area of interest advertising and marketing methods. In consequence, she’s discovered that it’s simple to turn into overwhelmed.
She briefly provided on-line teaching, nevertheless it began getting in the best way of her content material creation.
Ultimately, she realized she wanted a method to consider potential alternatives and choose the very best ones—so she developed a easy three-point filter:
- How am I on this alternative?
- How a lot time wouldn’t it require?
- How a lot income might it doubtlessly generate?
“If there’s one thing that hits all three of them, yep, that’s the one I’m going for,” Victoria says. “If not, okay, what’s the closest factor I can do?”
This new method has unlocked much more success for Victoria, permitting her to embrace new alternatives with out overcommitting or shedding curiosity.
Delegating for Extra Magic and Much less Overwhelm
Victoria brings a wholesome dose of self-awareness to her aspect hustle. She is aware of she doesn’t wish to handle a workforce and is cautious about scaling too shortly, preferring to maintain her operation lean.
However she did rent somebody to deal with the time-consuming work of enhancing her movies, which has optimized her workflow immensely—and helped add much more pizzazz to her content material.
“It was simply so worthwhile to search out somebody who did it…I’ll make a degree, and I’ll gesture my hand out, and, like, sparkles will fly out of my hand… I might have by no means discovered methods to make that occur.”
Victoria’s fiancé, Chuoc, has even gotten in on the enterprise, serving to part-time with delivery, reporting, and working the family. In consequence, Victoria can preserve her stream as a creator and teacher—with out the overwhelm.
Recommendation for Constructing a Model in an Unconventional Area of interest
Victoria’s success demonstrates you could construct a profitable enterprise, even in an uncommon area of interest like medical coding. The important thing takeaways from Victoria’s success embody:
- Inject your persona and discover inventive methods to interact your viewers round your subject
- Do key phrase analysis and optimize your content material
- Discover totally different content material mediums like video programs, dwell streams, and podcasts
- Discover methods to filter and prioritize new alternatives with out overextending your self
- Outsource enhancing or different duties that drain your time and inventive vitality
- Faucet into your networks to search out freelance assist
Most significantly, Victoria’s journey reveals the riches that may be discovered by serving an unconventional area of interest market. Whereas medical coding could sound dry, her potential to energise the topic and construct a rabid following proves there’s an viewers for almost any subject if it’s packaged the suitable approach.
You would possibly say she’s cracked the code. 😉
