A born and raised Brooklynite, Daianara Grullon Amalfitano, Aldo Model’s chief model and product officer, discovered a love for early in life — even getting her begin working at a footwear retailer as a younger gross sales affiliate within the borough.
The choice to hitch the Aldo Model staff, the place she makes an impression globally, after 22 years at Steve Madden Ltd., she stated, was a possibility to be a part of the transformation of the Aldo Group, fueled by ardour and innovation. Her imaginative and prescient and mission for her staff is to proceed to “ship wealthy model storytelling [to] successfully and creatively communicate to Aldo’s prospects.” Style, she stated, is at all times in flux and her staff is pushed to remain on the heart beat to deliver the model to life.
Daianara Grullon Amalfitano, Aldo Model’s chief model and product officer.
Right here, Amalfitano offers WWD an inside take a look at her profession, private {and professional} accomplishments and the place she finds inspiration.
WWD: What’s the very first thing you do within the morning?
Daianara Grullon Amalfitano: The very first thing I do once I get up is examine our retail outcomes after which scan social media earlier than getting up and going — it’s a enjoyable mix of enterprise, information and inspiration.
WWD: What’s a wellness routine should for you?
D.G.A.: I at all times prioritize health — it’s the very best remedy for me. I really like lifting weights and working. I additionally love the Peloton app — particularly Jess Sims’ Saturday 60 Bootcamp. It’s brutal however I really feel like a such a badass once I get it executed.
WWD: Trying all through your profession, what’s one thing that you’re most pleased with?
D.G.A.: I’m so fortunate to work for a model that’s consistently innovating and dealing on extremely thrilling tasks. One in every of my favorites in latest historical past needs to be the launch of our patented Pillow Stroll expertise that launched in 2022. Our staff prioritized our buyer’s suggestions and labored tirelessly to inject practically all of our males’s and ladies’s footwear types with our dual-density foam in order that our prospects not needed to sacrifice fashion for consolation.
WWD: What’s your ideally suited purchasing retail expertise?
D.G.A.: As instances have advanced, I believe each on-line and conventional brick-and-mortar purchasing have their place and goal. I like to do quite a lot of researching and looking on-line — plus you actually can’t beat the comfort. There’s something particular although about an IRL, unplanned retail remedy session. Attending to attempt on, contact and really feel the garments you’re eyeing is one thing that’s very arduous to exchange totally — I don’t assume I’ll ever give it up.
WWD: What conjures up you?
D.G.A.: I’m consistently impressed by the newest in trend, music, journey and people-watching. I’m fortunate sufficient to be in an trade the place I’m surrounded by inspiring younger creatives who at all times hold me on my toes. All of us encourage one another each day.
