FIRST SERVE: Lacoste introduced Thursday it has signed on to be a premium accomplice of the Rolex Paris Masters tennis event.
The partnership will kick off on the subsequent version of the event, operating from Saturday to Nov. 3 at Paris’ Accor Area complicated.
The monetary phrases of the deal, which runs till 2030, weren’t disclosed.
“Rooted in custom and magnificence, this collaboration, which is constructed for the long run, merely appears like a pure match,” the event’s director Cédric Pioline stated in an announcement saying the deal. “A singular and wealthy relationship certainly connects the French Tennis Federation with the crocodile model.”
Lacoste chief government officer Thierry Guibert expressed satisfaction within the partnership, which “completely aligns with the sporting legacy initiated by our founder, René Lacoste, a tennis legend, vogue icon, and inventor,” he declared. “Lacoste and tennis are inseparable, and we’re delighted to additional strengthen the bond that unites us right now.”
The tennis-centric model might be offering the uniforms for ball children, line judges and all youngsters accompanying gamers for his or her court docket entry as a part of the “Dream Entrance” operation.
Moreover, two devoted corners will promote items from Lacoste’s collections. A capsule assortment of polos, T-shirts and branded caps that includes the logos of each organizations might be launched this yr. A full co-branded assortment is slated for 2025.
An annual event for male skilled gamers held since 1969 in Paris, the Rolex Paris Masters is a part of the Masters 1000 collection on the ATP Tour. Star participant Novak Djokovic emerged because the singles champion on the 2023 version, his seventh win within the class.
Lacoste has beforehand shaped partnerships with different tournaments within the ATP Masters 1000 collection, in Miami in 2015 and Madrid in 2023. It lately renewed its long-standing partnership with the Roland-Garros French Open event and is an official accomplice of the French Tennis Federation.
This comes as a lot of luxurious teams have been deepening their ties to sports activities, together with LVMH Moët Hennessy Louis Vuitton’s multi-brand Formulation 1 deal and Chanel turning into the title sponsor and timekeeper of the annual boat race between Oxford and Cambridge within the U.Okay.
