Toyota Australia is eager to reclaim the massive SUV gross sales crown it would lose to the Ford Everest for the primary time this 12 months, and it’s properly on the best way with a strong order financial institution and a fair greater variety of new-generation LandCruiser Prado 250 Collection automobiles on their manner Down Underneath within the subsequent 12 months.
Deliveries of the brand new fifth-generation Prado commenced earlier this month and the Japanese carmaker says it holds greater than 17,000 orders.
The 250 Collection has rather a lot to stay as much as by way of gross sales quantity, because the now out-of-stock 150 Collection it replaces had dominated the massive SUV phase in Australia for years previous to its departure.
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Nevertheless, this 12 months has been a distinct story attributable to inventory of the outdated Prado drying up a number of months in the past, and the Ford Everest taking its place as the massive SUV gross sales chief this 12 months.
When requested whether or not the Prado will as soon as once more change into Australia’s hottest massive SUV, Toyota Australia vp of gross sales, advertising and marketing and franchise operations Sean Hanley advised CarExpert the primary all-new Prado in 15 years is predicted to do properly from a gross sales perspective.
“We’re very assured that the Prado will do properly ultimately,” mentioned Mr Hanley.
“We consider at Toyota that we put a extremely compelling, properly specced, properly packaged, four-wheel drive SUV out there.
“Prado, in fact, has incredible heritage and confirmed reliability, and it appeals significantly to households and people with a way of life-style journey.
“You recognize it would promote its quantity already. We’re seeing a really wholesome order financial institution, and we anticipate it to do properly available on the market. Very properly.
“Whether or not it’s primary, clients will resolve that, however we predict it’s ok to be definitely a market chief.”
As lately reported, Toyota Australia says it would take supply of just about 27,000 Prados within the first 12 months of 250 Collection gross sales, which ought to end in a brand new file for the favored nameplate in 2025.
The Prado’s present annual gross sales file of 21,299 deliveries was set in 2021. To the top of October 2024, solely 3525 Prados – consisting primarily of the outgoing 150 Collection and a handful of 250 Collection automobiles – have been delivered.
In distinction, 21,281 examples of the Ford Everest have been bought in the identical interval. This marks the primary time the Prado has been outsold by the Everest, together with different direct rivals just like the Isuzu MU-X and Mitsubishi Pajero Sport.
However even with over 17,000 pre-orders, many 250 Collection clients might wait a number of months for supply, relying on once they positioned their order.
To keep away from excessive wait occasions of as much as three and even 4 years, as we noticed with the RAV4 Hybrid and LandCruiser 70 Collection, Toyota Australia has confirmed a brand new retailing coverage that can stop sellers taking open-ended orders amid excessive demand.
As an alternative, the corporate will allocate every seller a rolling 12-month provide of inventory. Sellers received’t have the ability to take extra Prado orders after they attain their inventory threshold till extra automobiles are allotted, and they are going to be discourage from taking deposits till then.
Toyota Australia claims the brand new coverage will give each sellers and clients a clearer and extra correct indication on the wait occasions.
On account of its revised order taking course of, Toyota says the utmost wait time for a brand new Prado might be 12 months after an order is positioned with a seller.
From launch, there are 5 variants within the 2025 Toyota LandCruiser Prado vary – GX, GXL, VX, Altitude, and Kakadu. Pricing begins at $72,500 earlier than on-roads for the GX, and extends to $99,990 earlier than on-roads for the Kakadu.
They’re powered by the identical 2.8-litre four-cylinder turbo-diesel engine because the outdated 150 Collection, this time fitted with 48-volt mild-hybrid help, though energy and torque outputs stay the identical at 150kW and 500Nm.
The brand new Prado’s turbo-diesel engine is mated to a brand new eight-speed torque-converter computerized transmission (up two ratios from the outgoing mannequin) and a two-speed switch case, as soon as once more providing low-range gearing and sending energy to all 4 corners through a full-time four-wheel drive system.
