EXCLUSIVE: Paradigm Expertise Company on Wednesday introduced the launch of The Sports activities Group, a devoted, all-encompassing division established to symbolize a roster of elite athletes and iconic groups.
Led by seasoned brokers Nick LoPiccolo and Brett Hansen, The Sports activities Group will include a specialised crew of brokers throughout Paradigm’s departments, providing full-service illustration.
By harnessing Paradigm’s in depth community and experience throughout all of the company’s key disciplines — Expertise, Scripted Literary, Unscripted, E book Publishing, Broadcasting, Media Rights, Content material Finance, Digital Ventures, Model Partnerships, and Talking Engagements — The Sports activities Group will look to mine best-in-class alternatives for purchasers. This consists of helping athletes in pivoting from sports activities into the leisure trade and dealing carefully with groups to craft compelling storytelling, develop genuine model partnerships, and uncover new income alternatives. Devoted brokers throughout these departments embody Varun Monga, Jake Dexter, Ian Kleinert, Richie Kern, Joshua Finn, Jeff Kolodny, Ashley Hanley, Babacar Diene, Lindsay Samakow, Hannah Tenenbaum, and Sanam Sarani.
“Our focus is on working with athletes who’ve already made historical past and are actually poised to make a fair better influence past the sphere,” mentioned brokers Hansen and LoPiccolo. “Paradigm is uniquely positioned to amplify our purchasers’ manufacturers, leverage their tales, and channel their aggressive drive in a method that creates bespoke alternatives in each facet of media. That is only the start.”
One in all Paradigm’s main focuses on the sports activities entrance in the intervening time is Paul vs. Tyson, Netflix’s extremely anticipated heavyweight boxing showdown between Jake Paul and Mike Tyson, which is able to stream this Friday in 5 languages from AT&T Enviornment in Arlington, TX and is predicted to attract an enormous, multi-generational viewers. The match has been months within the making, producing pleasure and drawing a recent wave of younger followers to the game. Along with negotiating the deal for Paul vs. Tyson — Netflix’s first foray into fight sports activities — Paradigm managed all associated content material, together with the Countdown sequence that premiered final week, and secured model partnerships for the battle. Tyson additionally has a bigger, yet-to-be-announced take care of Netflix, that includes a docuseries likened to ESPN’s The Final Dance on Michael Jordan.
Commented Paradigm’s Managing Accomplice, Andrew Ruf, “Mike Tyson’s enduring legacy as one of the electrifying figures in sports activities makes this collaboration with Netflix a game-changer. Paul vs. Tyson will captivate audiences throughout six generations and exemplifies the transformative tasks The Sports activities Group is dedicated to delivering. By leveraging the Paradigm platform and our international community, we’re opening new doorways for athletes to reshape their careers and redefine the leisure panorama.”
The Sports activities Group’s shopper roster consists of Tyson, Aaron Donald, Reggie Bush, Drew Bledsoe (coming off Netflix’s hit Roast of Tom Brady), CM Punk, Drew McIntyre, Damian Priest, Liv Morgan, Tiffany Stratton and 10 of the WWE’s different stars, the late Jerry West, Gilbert Arenas, Sean Avery, the Savannah Bananas, UFC’s Jorge Masvidal, AEW’s Miro, famend basketball coach “The Hoops Whisperer” Idan Ravin, and high-wire artists Nik and Lijana Wallenda.
Key scripted tasks developing for The Sports activities Group embody Netflix’s Comfortable Gilmore 2 that includes Bush and Avery, Night time Patrol starring Punk, Lionsgate’s The Killer’s Recreation that includes McIntyre, Masvidal in The Beast in Me, and Tyson’s roles in Asphalt Metropolis, As soon as Inside a Time, and Medellin. On the unscripted aspect, highlights embody the Savannah Bananas’ sequence Bananaland on ESPN, the Arthur Ashe doc Citizen Ashe, Stage Taking part in Area for HBO Sports activities, High Class Tennis for Amazon, Blackballed for Roku, an upcoming Tyson doc, a doc on West directed by Kenya Barris with Propagate Content material, a doc on Bush, a doc venture on Donald with SMAC, in addition to varied upcoming installments of Netflix’s Untold franchise.
Not too long ago, The Sports activities Group additionally negotiated the media rights deal for the Savannah Bananas with TruTV. The publishing division is equally sturdy, with tasks underway that includes the Savannah Bananas, Bledsoe, Masvidal, Arenas, Avery, Kareem Abdul-Jabbar, Allen Iverson, Michael Oher, Las Vegas Raiders Head Coach Antonio Pierce, College of Colorado head coach Deion Sanders, Joe Namath, and WWE stars Nattie Neidhart, Tiffany Stratton, and Montez Ford. The model group has secured collaborations on behalf of its athletes with Nissan, Modelo, Dr. Squatch, Blyt Fundamentals, Kith, Travis Mathew, Srixon, LF*GO, Bounty, Fanatics, Higher Deck, Everlast, and Celsius, amongst others.
Stated LoPiccolo, “Paradigm has all the time been on the forefront of expertise illustration, and with The Sports activities Group, we’re setting a brand new customary. This devoted division will enable us to ship unparalleled alternatives and elevate our purchasers in sudden methods.”
