LONDON — Piaget is concluding its a hundred and fiftieth anniversary yr by renaming the Black Tie watch the Andy Warhol watch.
Below a brand new license with the Andy Warhol Basis for the Visible Arts, Piaget was lastly in a position to put Warhol’s identify on a mode the pop artist had favored and that turned intently related together with his fashion.
Piaget mentioned Warhol was a key member of the Piaget social circle, referred to as the “Piaget Society.” He owned a minimum of seven Piaget watches and was most related to the Beta21 motion, also referred to as the Black Tie watch, which he bought in 1973. That very watch is now a part of Piaget’s personal assortment.
The artist met Yves Piaget, the fourth-generation chief of the then-family enterprise, in 1979. The pair quickly developed an in depth bond, touring and partying collectively in cities like New York and Palm Seashore.
For the event, Piaget unveiled a contemporary interpretation of the fashion — created in 1972 and produced for lower than a decade earlier than its revival in 2014 — referred to as the Andy Warhol Clou de Paris watch. It comes with a gadroon sample on the case that has been tweaked with a Clou de Paris that was beforehand solely in patrimony, in addition to a deep blue meteorite dial.
The Andy Warhol Clou de Paris watch by Piaget
Courtesy of Piaget
The brand new mannequin is offered through the model’s made-to-order personalization service, which invitations collectors to create their very own Andy Warhol watch.
The model presents a number of customization choices, together with as much as 10 completely different decorative stone dials, and the meteorite dial, as much as 5 completely different colours for the leather-based strap, a case in both white or rose gold, and the choice for both the brand new dauphine-style fingers or the unique batons.
“We’re deeply honored and delighted by the belief that the Andy Warhol Basis is displaying in Piaget, highlighting the deep and honest relationship between the Maison and Andy Warhol. A brand new daybreak for this very distinctive timepiece, beloved by all,” mentioned Benjamin Comar, chief government officer of Piaget.
