Priyanka Chopra on Excellent Second x Johnnie Walker Blue Label Collab

This winter season, luxurious skiwear model Excellent Second is heading to the slopes with a brand new ski accomplice. Johnnie Walker Blue has introduced a collaboration with Excellent Second, fronted by Priyanka Chopra Jonas, that pays homage to après ski with the launch of limited-edition scotch whiskey Johnnie Walker Blue Label Ice Chalet.

“Each time we go on a ski journey, my favourite [moment] is when everybody’s coming off of the slopes,” says Chopra Jonas, who started snowboarding seven years in the past and has change into keen on the communal side of the game. “I’m not the strongest skier — I’m often on the bunny slopes with the children — so I really like that point when it turns into the magical blue hour and everybody’s coming off the slopes, and mates are getting collectively and drinks are being made. All people’s letting their hair down and taking the time to get pleasure from a very powerful issues in life. So this marketing campaign and this industrial and the entire collaboration mainly stands for that.”

The Ice Chalet bottle comes packaged in a reversible Excellent Second crossbody bag that options the model’s signature star print and houndstooth sample — “which is tremendous useful and very stylish to tackle the slopes with you,” mentioned Chopra Jonas, who has been an investor in Excellent Second alongside together with her husband Nick Jonas since 2022.

The collaboration arrives simply as Excellent Second is increasing its footprint to New York. The model, based in Chamonix in 1984, will open its first retail retailer in SoHo later this month.

“What is absolutely cool about the way in which Excellent Second approaches ski put on is the flexibility to take the science and the aerodynamics required for an athlete who is definitely racing down the mountain, and in addition mixing it up with excessive style and luxurious,” Chopra Jonas mentioned of the model’s attraction. “So that you’re environment friendly and also you’re actually good on the sport itself, but in addition you look nice whereas snowboarding.”

Though not an expert athlete, Chopra Jonas provides that she feels simply as at house within the model off the slopes as on set.

“Ever since we invested in [the brand], it’s change into part of my on a regular basis life,” she mentioned. “I’m filming in London proper now, and my on a regular basis jacket to set is that this wonderful Excellent Second puffer that I put on on a regular basis,” she added. “So it’s style for on a regular basis life, and it additionally may be worn on the slopes.”

The actress is at present in London filming the second season of “Citadel,” which marks her third display screen mission for this yr. “It’s a packed final quarter for me till December,” she added. “So I’m actually enthusiastic about having the ability to shoot the present rather well, after which get house for Christmas.”