It’s no secret that new automobiles and used automobiles have each gotten costlier in recent times. Shortages, provide chain points, and issues at ports additionally proceed to restrict the variety of new automobiles on the highway.
It is smart, then, that new carmakers like Rivian would get in on pre-owned gross sales of its R1S electrical SUV and R1T electrical truck, launched this week.
Courting Youthful Consumers
Each established carmaker has a pre-owned automobile program, sometimes a licensed pre-owned (CPO) program. Rivian becoming a member of the fold is as a lot an indicator of its rising maturity as a carmaker as it’s a savvy enterprise determination.
Why is it a savvy enterprise determination? Due to the costly automobile downside.
As new automobile costs hit all-time highs previously few years, used automobile costs rose, too. Many patrons can not afford the automobiles they need.
In accordance with an Automotive Information report, Rivian sees pre-owned gross sales as a method to develop R1 possession primarily to youthful and fewer rich patrons.
Don’t Name It “Licensed”
Rivian’s pre-owned gross sales program isn’t labeled as “licensed.” Nonetheless, Rivian says its pre-owned automobiles should go a rigorous 132-point inspection and a highway take a look at earlier than sale. Pre-owned Rivians additionally qualify for the model’s 7-day return coverage.
Rivian’s pre-owned web site explains: “All Rivian automobiles are meticulously inspected. Imperfections are largely beauty and gained’t influence drivability. Whereas repairs and replacements aren’t required, they’re out there in order for you them. Precise mileage could fluctuate at supply.”
Pre-owned Rivian buyers may even see the Carfax automobile historical past report straight from the itemizing web page. The Carfax report reveals registration, service, injury, and recall historical past.
For opinions and extra info on pre-owned automobiles from throughout the business, go to our Licensed Pre-Owned automobile hub.
Cox Automotive, guardian firm of Kelley Blue E-book and Autotrader, is a minority investor in Rivian.
