Tennis legends Roger Federer and Rafael Nadal are again in entrance of Annie Leibovitz’s lens, starring in Louis Vuitton‘s newest “Core Values” marketing campaign.
The first visible, launched final Could, featured the duo climbing by Italy’s Dolomites. Now, within the second, they take a break — although Nadal nonetheless flexes his bicep, this time in a white T-shirt.
“I understand how many essential icons have been a part of this marketing campaign, so for me personally, being a part of it’s one thing that I’m very pleased with, particularly sharing it with Roger — he has been my greatest rival and now an in depth pal as we speak,” Nadal stated in a launch. “In my profession, I achieved greater than I ever dreamt of, so on the finish of the day, the legacy when it comes to human beings is an important worth.”
Roger Federer and Rafael Nadal for Louis Vuitton’s “Core Values” marketing campaign.
Annie Leibovitz for Louis Vuitton
The Core Values marketing campaign, launched in 2007 below Louis Vuitton chairman and CEO Pietro Beccari, has featured icons like Pele, Maradona, Mikhail Gorbachev and Angelina Jolie. After a hiatus, the sequence returned in 2022 with an advert starring Lionel Messi and Cristiano Ronaldo. Now, it spotlights Nadal and Federer.
The picture launched final Could depicts the 2 climbing on “A Legendary Journey to the Prime,” because the tagline reads. The newest visible reveals them stress-free — not as opponents, however as companions. Federer carries the traditional Monogram Christopher backpack, whereas Nadal sports activities a Monogram Eclipse model.
“It has been 17 years since I launched the primary Core Values marketing campaign with Antoine Arnault, and I’m delighted to revive this iconic sequence,” Beccari says. “It has been good to work with Roger Federer and Rafael Nadal on this story — each inspirational athletes, fierce buddies, and testaments to the self-discipline and excellence of their very own private sporting journeys.”
The marketing campaign will seem in print advertisements and throughout Vuitton’s social channels.
