We’ve got handy it to Taylor Swift. For somebody who may have any watch she desires, the megastar has made some left-of-center horological decisions these days. There was that classic Harmony watch she wore as a diamond-studded choker to the Grammys—one of many first instances we’ve seen her put on a timepiece shortly, even when it wasn’t on her wrist. Now, there’s a recent watch that might very properly show to be a future basic, possibly with some newfound assist from Swift.
On the recreation between the Kansas Metropolis Chiefs and Denver Broncos this weekend, Swift wore Louis Vuitton’s newly revamped Tambour. Launched in 2023, the gathering is a slimmer tackle an early LV watch line from 2002 that’s been up to date with built-in bracelets within the mode of Gérald Genta and options actions from La Fabrique du Temps. There’s a connection right here: In 2011, LV bought the producer, which designs and builds high-end actions for Louis Vuitton, Gérald Genta, and Daniel Roth. Whereas LV’s watch division below the management of Jean Arnault initially targeted on rarified haute horlogerie items, the transfer into luxurious sport watches permits the maison to determine itself amongst on a regular basis watch customers.
David Eulitt/Getty Photographs
Louis Vuitton
After all, the Tambour isn’t any entry-level watch, even in metal. Beginning at $19,000, it incorporates a micro-rotor computerized from La Fabrique du Temps designed by its founders, Michel Navas and Enrico Barbasisni. Past the spectacular motion, the Tambour boasts an identical brushed-and-polished bracelet that seamlessly integrates into the drum-inspired case, forming a fluid form. The dial, in the meantime, is a contemporary tackle the “sector” design with an outer minute ring, utilized Arabic indices, an interior, vertically brushed part in a contrasting shade, a lumed and skeletonized handset, and a sub-seconds show above 6 o’clock.
Swift’s model in 18k yellow gold with a grey dial turns up the warmth and greater than doubles the worth to $54,000. Detractors will inevitably complain that this is just too a lot to ask for a “trend watch”—however this totally misses what Louis Vuitton and Jean Arnault have been working towards with La Fabrique du Temps. Strategically targeted on constructing the corporate’s watch division into one thing that instructions respect from even probably the most die-hard horological nerds, they’re slowly turning LV right into a world-class producer. Superbly completed and undeniably good-looking, the Tambour is a considerate remastering of an outdated document—which is why it’s enjoyable to see one on the wrist of the world’s most seen pop star, somebody recognized for tweaking her personal classics.
If the gathering flew considerably below the radar for the previous yr, it is definitely not anymore.
