As magnificence manufacturers more and more lean into merch as a way to broaden their viewers and construct model identification, WWD rounds up the newest — from lip oil-holding tumblers to espresso desk books.
1. E.l.f. Cosmetics x Stanley Quenchers and Tumbler Lip Oil Holders
Beginning at $6 at Goal and elfcosmetics.com
E.l.f. Cosmetics x Stanley Tumbler Lip Oil Holders
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Within the final crossover of Gen-Z-loved manufacturers, E.l.f. Cosmetics and Stanley teamed as much as launch limited-edition tumblers impressed by E.l.f. lip oil shades. And since the one factor the web loves greater than a Stanley cup is an accessorized Stanley cup, the collab is full with matching, clip-on lip oil holders and sticker packs.
2. Bubble Skincare Lip Balm and Bubble Charms
Beginning at $9 at hellobubble.com
Bubble Skincare Lip Balm and Bubble Charms
Bubble’s new Inform All Lip Balm is available in a rubber keychain holder for on-the-go ease, and gives add-on attraction packs that includes motivational mottos and miniature depictions of hero merchandise just like the teal-and-orange Slam Dunk moisturizer.
3. Rabanne 1969 Make-up Clutch Highlighter
Beginning at $210 at rabanne.com
Rabanne 1969 Make-up Clutch Highlighter
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Rabanne’s space-age-y 1969 bag has been reimagined as a make-up clutch, that includes inside it a gold spotlight powder impressed by the hero purse’s metallic sheen. Like the unique bag, the make-up clutch is customizable, with gemstone charms beginning at $32.
4. Glossier Birthday Tee
$38 at glossier.com
Glossier Birthday Tee
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Contemplating considered one of Glossier’s earliest launches was a grey crewneck embossed “Glossier” in daring, black sort, it’s solely becoming the model is commemorating its tenth anniversary with one other shirt — this one adorned with the various stickers and Glossier insignia of years since.
5. Too Confronted Bauble Gloss Ring
$22 at toofaced.com
Too Confronted Bauble Gloss Ring
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Whereas hybrid cellphone case/lip balm holders could have been all the craze this yr due to a February launch by Hailey Bieber’s Rhode, Too Confronted is providing a extra retro tackle the wearable lip therapy development with its new gloss ring. It’s an apt strategy for one of many manufacturers driving TikTok’s “discontinued magnificence” craze due to equally quirky 2000s-era merchandise like its former Peach Puff Lipstick and Mascara Soften Off.
6. Advantage The Retrospect E book
$52 at meritbeauty.com
Advantage The Retrospect e-book
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Commemorating the model’s foray into perfume with its pear-infused Retrospect Extrait de Parfum, Advantage has launched a 90-page e-book detailing the making of the fragrance in partnership with The Gentlewoman. Inside lie interviews with perfumer Fanny Bal, musings on the connection between perfume and self, and extra.
7. Poppi Heartbreaker Child Tee
$35 at drinkpoppimerch.com
Poppi Heartbreaker Child Tee
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In tandem with the prebiotic soda model’s latest cherry cola taste, Poppi has launched a batch of cherry-themed merch, together with this ruffle-trim, cropped T.
