The Ford Ranger seems set to turn into Australia’s best-selling new car for 2024, barring a miracle for the Toyota RAV4 which has topped the gross sales charts in 5 out of 10 months to this point this yr.
To the tip of October, Ford has delivered 53,119 Rangers (each 4×2 and 4×4) to Australian prospects, a rise of just about eight per cent on the yr prior in a market which has grown by just below three per cent.
Final yr it broke a Toyota stranglehold which lasted a decade, courting again to the Corolla from 2013 to 2016, after which the Ranger’s arch-rival, the HiLux, between 2017 and 2022.
In ending the yr on high, the Ranger additionally delivered Ford its first finish of yr win since 1995, when the EF Falcon grew to become the Blue Oval’s gross sales champion.
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Quick ahead to now and the Ranger as soon as once more has an opportunity at making historical past.
If Ford can proceed to ship Rangers on the similar price because it has by way of 2024, it’ll not solely eclipse final yr’s gross sales determine but additionally report the very best gross sales for any car since earlier than the World Monetary Disaster.
Even Toyota couldn’t ship extra examples of both the Corolla or HiLux in any single yr than what Holden achieved in 2008, when 64,542 Commodores have been registered.
On the time, this was a mixture of the brand new VE sedan – greatest referred to as Holden’s ‘billion greenback child’ – in addition to early variations of the brand new Ute (launched in August 2007) and Sportwagon.
Since 2008, no car has eclipsed what the Commodore managed to attain.
For those who depend the Ute in the direction of the Commodore’s gross sales figures, Holden’s massive automobile vary misplaced its mantle as Australia’s best-selling car in 2012 to the Mazda 3.
With out together with the Ute (technically bought beneath a special title however nonetheless known as the Commodore), the Mazda overtook it in 2011.
No matter which yr you depend, no Holden ever sat atop the year-end gross sales charts once more, breaking a streak that dated again to 1997 with the VT, and spanned throughout VX, VY, VZ and VE generations. The VF, the final Commodore inbuilt Australia, by no means obtained to complete on high.
Nonetheless, except a miracle happens in November and December, it’s unlikely the Ranger will attain the heights of the Commodore’s recognition, akin to in 2003 when the VY (and its associated Ute and Crewman) recorded an enormous 103,764 deliveries – believed to be an all-time excessive.
It appears unlikely the Ranger will meet the Commodore’s peak market share of 12.5 per cent (set in 2001 with the VX), with Ford’s ute presently accounting for roughly 5 per cent of all new car gross sales.
12 months | Complete new automobile gross sales | Hottest mannequin | Gross sales | Proportion of general gross sales |
---|---|---|---|---|
1997 | 722,642 | Holden Commodore | 85,132 | 11.8 |
1998 | 807,607 | Holden Commodore | 103,167 | 12.8 |
1999 | 786,815 | Holden Commodore | 93,990 | 11.9 |
2000 | 787,100 | Holden Commodore | 89,971 | 11.4 |
2001 | 772,681 | Holden Commodore | 96,595 | 12.5 |
2002 | 824,309 | Holden Commodore | 102,269 | 12.4 |
2003 | 909,811 | Holden Commodore | 103,764 | 11.4 |
2004 | 955,229 | Holden Commodore | 101,542 | 10.6 |
2005 | 988,269 | Holden Commodore | 86,996 | 8.8 |
2006 | 962,666 | Holden Commodore | 70,605 | 7.3 |
2007 | 1,049,982 | Holden Commodore | 68,827 | 6.6 |
2008 | 1,012,164 | Holden Commodore | 64,542 | 6.4 |
2009 | 937,328 | Holden Commodore | 56,491 | 6 |
2010 | 1,035,574 | Holden Commodore | 57,361 | 5.5 |
2011 | 1,008,437 | Holden Commodore | 50,106 | 5 |
2012 | 1,112,032 | Mazda 3 | 44,128 | 4 |
2013 | 1,136,227 | Toyota Corolla | 43,498 | 3.8 |
2014 | 1,113,224 | Toyota Corolla | 43,735 | 3.9 |
2015 | 1,155,408 | Toyota Corolla | 42,073 | 3.6 |
2016 | 1,178,133 | Toyota Corolla | 40,330 | 3.4 |
2017 | 1,189,116 | Toyota HiLux | 47,093 | 4 |
2018 | 1,153,111 | Toyota HiLux | 51,705 | 4.5 |
2019 | 1,062,867 | Toyota HiLux | 47,649 | 4.5 |
2020 | 916,968 | Toyota HiLux | 45,176 | 4.9 |
2021 | 1,049,831 | Toyota HiLux | 52,801 | 5 |
2022 | 1,081,429 | Toyota HiLux | 64,391 | 6 |
2023 | 1,216,780 | Ford Ranger | 63,356 | 5.2 |
2024 (to Oct. 31) | 1,035,915 | Ford Ranger | 53,119 | 5.1 |
Be aware: Commodore gross sales from 1997 to 2002 embody Commodore Utility. 2003 to 2011 included the Holden Ute, One Tonner and Crewman, the place relevant. With out combining these, the Mazda 3 was the best-seller in 2011 with 41,429 gross sales.
MORE: VFACTS October 2024: Toyota RAV4 nonetheless on high as HiLux closes hole to Ranger