If you buy an independently reviewed services or products by way of a hyperlink on our web site, WWD might obtain an affiliate fee.
In simply the final yr, Coach has earned a powerful observe report of celebrity-loved purses with near-instant viral attraction on TikTok. From the new-classic Coach Tabby bag vary to the TikTok-famous Coach Lana Tote, the New York style label solely continues to construct momentum with sizzling purse releases that attraction to Gen Z trendsetters and timeless fashionistas alike. The Coach Brooklyn Shoulder Bag is the newest purse to soar in recognition, already promoting out in a number of colorways because it debuted this fall.
On Oct. 23, the Coach Brooklyn Bag earned a serious badge of honor: The suede iteration of the slouchy purse has clinched the quantity two spot within the Lyst Index‘s rating of the world’s hottest merchandise to buy in Q3 2024. The recognition of the Brooklyn Bag probably helped to catapult Coach itself greater on the Lyst Index’s rating of the most well liked manufacturers for Q3, too; the label has climbed up 5 spots on that unique listing for the reason that final Lyst Index report was launched in Q2. Ringing in at $295 or $495 relying on the dimensions, the Brooklyn Bag arrives at an inexpensive luxurious worth level in comparison with different designer purses on the Lyst Index report that go for 4 figures.
The Brooklyn Bag made a grand entrance this yr when Bella Hadid stepped out with the black leather-based bag on her shoulder in July. Hadid is usually the supply of fashion developments that pop up in your TikTok FYP or Instagram feed (she clocked each the Adidas Samba pattern method prematurely), so it is smart that she was one of many first fortunate celebs to get her fingers on the Coach Brooklyn Shoulder Bag 39. Gifted by Coach Inventive Director Stuart Vevers, Hadid effortlessly modeled the designer leather-based tote bag on two events in New York Metropolis this summer season, pairing it along with her signature eclectic styling. All eyes are all the time on the It-girl’s off-duty ensembles — 17.3 million on TikTok, to be actual. However her style earns its road cred from her savvily sourced classic designer items, which, partnered with Coach’s archival designs and sustainable initiatives (like Coachtopia’s regenerative leather-based items), makes Hadid’s introduction of the Brooklyn Shoulder Bag a match made in heaven.
Coach Brooklyn Shoulder Bag 28 in Brass/Darkish Stone
Worth upon publish date of this text: $295
Coach usually attracts inspiration from the model’s wealthy archives to encourage new classics. The Tabby Shoulder Bag, which exists in numerous iterations from denim, to tie-dyed leather-based, ’90s-inspired florals, and past, is an up to date Nineteen Seventies archival design that feels proper at residence within the fashionable age. Equally, the Coach Empire Carryall Bag that made its debut on the autumn 2024 runway is impressed by classic silhouettes, and much like the minimalist leather-based and distinction stitching on the Brooklyn Shoulder Bag, fronts sentiments of founding Coach designer Bonnie Cashin’s multifunctional and versatile on a regular basis luggage.
The hobo-style Brooklyn Shoulder Bag carries a “distinctly New York angle,” in response to the model, and serves as an apt tote for sidewalk buying in Soho or as a completion to casually-cool city uniforms in Williamsburg. Accessible in two sizes, the Coach Brooklyn Shoulder Bag 28 and the bigger Coach Brooklyn Shoulder Bag 39, the supple shoulder bag is constructed with Coach’s pure grain leather-based with an inner snap pocket, magnetic high closure, and durable shoulder strap. Whereas the smaller iteration performs effectively as a spacious purse for day-to-night put on, the outsized 39 silhouette can double as a designer work bag or a journey carry-on — there’s loads of room for a 15-inch laptop computer, a Stanley Quencher Cup, a stack of magazines, after which some.
Coach Brooklyn Shoulder Bag 39 holding capability versus Coach Brooklyn Shoulder Bag 28
Courtesy of Coach
On the Coach fall 2024 runway, Vevers introduced a transparent concentrate on carry-all leather-based luggage adorned in Jane Birkin-esque attraction equipment, with an particularly lived-in, nearly tattered really feel to them. “We’re very a lot about self expression, disrupting a few of these luxurious codes, being just a little ironic with them, taking part in with them,” the Inventive Director instructed WWD. “But additionally taking a few of these ladylike references and making them really feel extra pressing, extra feminist, extra on a regular basis.”
Coach RTW Fall 2024
WWD by way of Getty Photos
Naturally, tapped-in style lovers are already carrying the Brooklyn Bag, together with WWD’s Ladies’s Trend Market Editor Emily Mercer. “Since early September, Coach’s inexperienced leather-based Brooklyn bag has been my go-to on a regular basis bag,” Mercer explains. “Not solely is it giant and sturdy sufficient to carry my laptop computer and day-to-night necessities, however it additionally sits comfortably on the shoulder, provides a pleasant pop of colour to my wardrobe, and leans into this season’s well-liked slouchy bag pattern.”
WWD Trend Market Editor Emily Mercer carries the Coach Brooklyn Bag throughout New York Trend Week in September 2024.
Getty Photos
Posters on Reddit are virtually drooling over the brand new Brooklyn Bag within the Darkish Lime colorway, too, agreeing in one thread that the minimalist design is a refreshing departure from heavy logos. In the meantime on TikTok, the bag has amassed practically 18 million posts, with customers displaying how they “Jane Bikin-ify” their bag, sharing OOTD movies, or praising Coach with feedback like “ate so laborious” or “soooo stylish.”
Whereas the favored mossy inexperienced and suede iterations of the Brooklyn Bag are presently bought out, you’ll be able to nonetheless store the bag in lots of trending colorways for the season, together with burgundy purple and chocolate brown. Beneath, seize your Brooklyn bag earlier than the hype sells it out for the season, then thank us later.
Join WWD Store’s publication to get the news on one of the best in magnificence and elegance with in-depth critiques of thrilling new releases and purchaser’s guides to seek out the merchandise you have to strive ASAP.
Coach Brooklyn Shoulder Bag 28 in Brass/Black
Worth upon publish date of this text: $295
Coach Brooklyn Shoulder Bag 39 in Brass/Maple
Worth upon publish date of this text: $495
Coach Brooklyn Shoulder Bag 39 in Brass/Black
Worth upon publish date of this text: $495
Coach Brooklyn Shoulder Bag 39 in Brass/Darkish Ruby
Worth upon publish date of this text: $495
Coach Brooklyn Shoulder Bag 39 in Brass/Darkish Stone
Worth upon publish date of this text: $495
The right way to Type the Coach Brooklyn Bag
Why Belief WWD
Since 1910, WWD — sometimes called “the style bible” — has been the main trade voice of authority for senior executives within the international ladies’s and males’s style, retail and sweetness communities, whereas additionally informing the patron media that cowl the market. Immediately, WWD’s breaking information and pattern protection continues to be a reliable useful resource for each style insiders and shoppers alike. Our buying editors proceed to uphold WWD’s editorial requirements and values with high quality, expert-backed product picks. Study extra about us right here.
Meet the Authors
Olivia Cigliano is a Commerce Author & Producer at Footwear Information and WWD the place she writes buying content material throughout style, magnificence, footwear, TikTok type developments, and extra. Cigliano obtained her bachelor’s diploma in journalism from Emerson School, and her byline may be present in publications together with Elite Each day and CR Trend E book. She is presently primarily based in New York Metropolis. As a self-proclaimed purse addict, she’s continually monitoring thrilling purse developments, and repeatedly critiques and stories on trending new releases from Coach.
Claire Sullivan is the Senior Magnificence and Way of life Commerce Editor for Footwear Information and WWD, the place she writes and edits magnificence, style and way of life tales. She has over eight years of expertise as a author and editor for nationwide media retailers together with Martha Stewart Residing, Martha Stewart Weddings, InStyle, and Byrdie. She retains her finger on the heartbeat of all issues associated to magnificence and wellness, in addition to the newest buying developments and clothes manufacturers. Sullivan up to date this text on the Coach Brooklyn Bag with extra details about its rating on the Lyst Index’s listing of the most well liked merchandise for Q3 2024.
